{"product_id":"iconic-london-underglow-blurring-primer-blur-imperfections-radiant-glow-cruelty-free-vegan-0-33-oz","title":"ICONIC LONDON Underglow Blurring Primer — Blur Imperfections + Radiant Glow | Cruelty-Free, Vegan, 0.33 oz","description":"\u003ch3\u003ePrime with a glow-ready canvas\u003c\/h3\u003e\n\u003cp\u003eICONIC LONDON Underglow Blurring Primer instantly melts and blends all over, creating a flawless-looking canvas for your makeup. The lightweight formula glides onto the skin to soften texture, subtly even tone, and deliver a gentle radiance. Sized at 0.33 oz, it’s a convenient companion for both daily routines and travel kits.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBlurs pores and minimizes the appearance of imperfections for a refined base.\u003c\/li\u003e\n  \u003cli\u003eLeaves skin looking flawless, refreshed, and perfected with a soft, natural glow.\u003c\/li\u003e\n  \u003cli\u003eDelivers a luminous finish that catches light for a healthy-looking complexion.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and vegan formulation aligns with ethical makeup choices.\u003c\/li\u003e\n  \u003cli\u003eSupported by a lightweight, breathable texture that layers well under foundation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with clean, moisturized skin. Dispense a small amount and dot across the center of the face.\u003c\/li\u003e\n  \u003cli\u003eBlend outward with fingertips or a makeup brush until it blends seamlessly into the skin.\u003c\/li\u003e\n  \u003cli\u003eProceed with foundation or other makeup as usual for a smoother, more even base.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use cases\u003c\/h3\u003e\n\u003cp\u003eWhether you’re prepping for a workday, a video call, or an evening out, this primer aims to provide a polished look beneath makeup. It’s designed to help makeup glide on more evenly and sit comfortably on the skin.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eLight-reflecting notes and a soft texture may vary with lighting and skin tone. The product is formulated to work across many complexions without claims of permanent changes to the skin.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ICONIC LONDON Underglow Blurring Primer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated as cruelty-free and vegan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Underglow Blurring Primer for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a pea-sized amount to clean skin, blend evenly, then apply foundation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ICONIC LONDON","offers":[{"title":"Default Title","offer_id":56245587247436,"sku":"B0F2GN8MRP","price":29.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iconic-london-underglow-blurring-primer-bottle.jpg?v=1765824615","url":"https:\/\/belvera.co.uk\/products\/iconic-london-underglow-blurring-primer-blur-imperfections-radiant-glow-cruelty-free-vegan-0-33-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}