{"product_id":"iconic-london-underglow-blurring-primer-radiant-demi-matte-finish-universal-shade","title":"ICONIC LONDON Underglow Blurring Primer | Radiant, Demi-Matte Finish, Universal Shade","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eMeet ICONIC LONDON Underglow Blurring Primer, a universal shade that preps skin with a soft-focus finish and a gentle candlelit glow. Infused with ultra-delicate champagne pearls, it creates a luminous canvas that feels light as air and ready for your next makeup step. The formula is cruelty-free and vegan, designed to complement a wide range of skin tones without patching or heaviness.\u003c\/p\u003e\u003ch3\u003eWhat makes it special\u003c\/h3\u003e\u003cp\u003eThis primer is designed to soften texture and subtly blur the look of pores, helping imperfections appear minimized while your base layers glide on with ease. The result is a complexion that looks refreshed, even-toned, and radiant.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoft-focus radiance with champagne pearls for a luminous, demi-matte finish\u003c\/li\u003e\n\u003cli\u003eUniversal shade suitable for most skin tones and undertones\u003c\/li\u003e\n\u003cli\u003eSilky formula that blends easily and preps skin for foundation\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey benefits you might notice\u003c\/h3\u003e\u003cp\u003eExpect a smooth canvas that catches light softly, giving your skin a glow-from-within effect when paired with foundation or tinted moisturizer. It helps makeup glide on evenly, reduces shine in the t-zone, and keeps your look feeling fresh throughout the day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlurs appearance of pores and smooths texture for a flawless-looking base\u003c\/li\u003e\n\u003cli\u003eDelivers a candlelit glow without looking shiny or heavy\u003c\/li\u003e\n\u003cli\u003eVersatile, vegan, cruelty-free formula in a single universal shade\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eAfter moisturising, dispense 2–3 drops using the dropper. Apply all over the face, concentrating on areas prone to excess shine. Gently blend with fingertips or your favorite ICONIC base brush for a seamless finish.\u003c\/p\u003e\u003ch3\u003eWhy choose ICONIC LONDON\u003c\/h3\u003e\u003cp\u003eIconic London makeup aims to enhance natural radiance with a luxe, soft-focus finish. This primer pairs well with many foundations and skin tones, helping you create a polished, candlelit glow as you build your look.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is ICONIC LONDON Underglow Blurring Primer suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Suitable for all skin types seeking a pore-blurred, radiant base that preps the skin for makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply ICONIC LONDON Underglow Blurring Primer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: After moisturising, apply 2–3 drops over the face, focusing on shine-prone areas, then blend with fingertips or a makeup brush.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ICONIC LONDON","offers":[{"title":"Default Title","offer_id":56236945899852,"sku":"B0BB313T4N","price":44.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iconic-london-underglow-primer-micro-pearl-luminosity.jpg?v=1765759931","url":"https:\/\/belvera.co.uk\/products\/iconic-london-underglow-blurring-primer-radiant-demi-matte-finish-universal-shade","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}