{"product_id":"iconic-london-velvet-smooth-pore-refining-primer-whipped-balmy-finish-vegan-cruelty-free","title":"ICONIC LONDON Velvet Smooth Pore-Refining Primer | Whipped, Balmy Finish – Vegan \u0026 Cruelty-Free","description":"\u003cdiv\u003e\n  \u003ch2\u003eVelvet Smooth Pore-Refining Primer — a luxe prepping step\u003c\/h2\u003e\n  \u003cp\u003eMeet ICONIC LONDON Velvet Smooth Pore-Refining Primer, a whipped, airy formula designed to melt into skin and create a velvety canvas. It refines the look of pores and delivers a soft-matte base that helps makeup sit evenly while reducing transfer. The formula features Vitis Vita, a red grape extract intended to support skin resilience and barrier comfort, without feeling heavy or masking your natural glow.\u003c\/p\u003e\n  \u003cp\u003eWhat sets this primer apart is the pairing of lightweight emollients and subtle correcting powders. Together they form a hydrated veil that smooths texture and helps the complexion appear more even, providing a breathable, photo-ready finish that still feels like your skin.\u003c\/p\u003e\n  \u003ch3\u003eCore benefits and how they feel\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eSoft-matte finish with a light, airy texture that never looks chalky or heavy.\u003c\/li\u003e\n    \u003cli\u003eBlurs pores and minimizes visible texture for a refined base.\u003c\/li\u003e\n    \u003cli\u003eShield against makeup transfer with a veil-like layer that helps products stay in place.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eStart with cleansed and moisturised skin. Use a small amount and apply in a thin layer where refinement is desired.\u003c\/li\u003e\n    \u003cli\u003eTap or brush to distribute evenly, then apply your preferred base or tint over the top.\u003c\/li\u003e\n    \u003cli\u003eFinish with your blush, bronzer, and highlighter for a cohesive, dimensional look.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eReal-world scenarios\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eAll-day events or shoots where you want a balanced, photo-ready base with reduced shine.\u003c\/li\u003e\n    \u003cli\u003eTargeted smoothing for the T-zone or textured areas without heavy layering.\u003c\/li\u003e\n    \u003cli\u003eEveryday glam that feels comfortable from first swipe to after-hours touch-ups.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eEthics and formulation\u003c\/h3\u003e\n  \u003cp\u003eThe product is vegan and cruelty-free, aligning with ethical beauty choices while offering a luxe prep experience. It’s designed to complement a range of skin tones and textures, helping you achieve a refined look without compromising skin feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes ICONIC LONDON Velvet Smooth Pore-Refining Primer unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A whipped, lightweight formula that refines pores and delivers a soft-matte base while supporting skin health.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this primer in my routine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a thin layer to cleansed, moisturised skin, then follow with foundation or tint for a balanced look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ICONIC LONDON","offers":[{"title":"Default Title","offer_id":56235728961868,"sku":"B0CWPSD4SD","price":42.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iconic-london-velvet-smooth-primer-bottle-closeup.jpg?v=1765747682","url":"https:\/\/belvera.co.uk\/products\/iconic-london-velvet-smooth-pore-refining-primer-whipped-balmy-finish-vegan-cruelty-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}