{"product_id":"igk-permanent-hair-dye-kit-warm-up-golden-mahogany-brown-100-gray-coverage-strengthen-shine-ammonia-free","title":"IGK Permanent Hair Dye Kit | Warm Up Golden Mahogany Brown – 100% Gray Coverage, Strengthen \u0026 Shine, Ammonia Free","description":"\u003ch2\u003eSalon-Quality Color, Now at Home\u003c\/h2\u003e\n\u003cp\u003eIGK's Permanent Color Kit in Warm Up Golden Mahogany Brown brings salon-grade depth and warmth to an at‑home routine. The shade is designed for vibrant, dimensional color with full gray coverage, while the ammonia-free formula supports hair health and a smooth, comfortable processing experience.\u003c\/p\u003e\n\u003ch3\u003eWhy this color kit stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVibrant, dimensional color that reads as natural yet contemporary\u003c\/li\u003e\n  \u003cli\u003e100% gray coverage for an even, uniform look\u003c\/li\u003e\n  \u003cli\u003eShine-rich finish, plus softer, stronger strands after coloring\u003c\/li\u003e\n  \u003cli\u003eNourishing blend featuring Squalane to replenish moisture, Orchid Extract to enhance softness, and Bamboo Extract for strength\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free, gluten-free, and free from ammonia\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair types and textures, including color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe formula offers tactile comfort and a pleasant sensory experience during processing, with a creamy texture that glides for even distribution. Warm Up adds warmth and depth without dulling highlights, making it versatile for a range of base colors.\u003c\/p\u003e\n\u003ch3\u003eWhat you may notice after coloring\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHair can appear up to 15x shinier after color, according to IGK\u003c\/li\u003e\n  \u003cli\u003eBreakage may be reduced by about 40% compared with untreated hair\u003c\/li\u003e\n  \u003cli\u003eStrands may feel about 88% softer and smoother\u003c\/li\u003e\n  \u003cli\u003eColor longevity improves with gentle, color-safe care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePro Tips for best results: Process color for about 45 minutes to maximize gray coverage. If your hair is virgin, choose a shade 1–2 levels lighter. The kit is designed to deepen or match tone rather than lighten existing color. For overall vibrancy, pair with IGK’s color-safe care line.\u003c\/p\u003e\n\u003ch3\u003eHow to use with confidence\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePlan a dedicated coloring session with enough time to complete the full process\u003c\/li\u003e\n  \u003cli\u003ePerform a strand test to preview shade and check sensitivities\u003c\/li\u003e\n  \u003cli\u003eApply evenly with the included applicator and follow the timing instructions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAftercare matters. Use color-safe shampoo and conditioner to preserve shine and extend vibrancy. Consider adding IGK color-protecting styling products to support lasting results.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What benefits can I expect from the IGK Permanent Hair Dye Kit?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Salon-grade color with full gray coverage, added shine, and softer, stronger strands thanks to nourishing ingredients; results may vary by hair type.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the recommended processing time and shade guidance?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Process for about 45 minutes for best gray coverage; if hair is virgin, choose a shade 1–2 levels lighter. Do not lighten existing color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IGK","offers":[{"title":"Default Title","offer_id":56237323944268,"sku":"B09RQNTCPF","price":43.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/igk-permanent-hair-dye-kit-warm-up-box-front.jpg?v=1765764356","url":"https:\/\/belvera.co.uk\/products\/igk-permanent-hair-dye-kit-warm-up-golden-mahogany-brown-100-gray-coverage-strengthen-shine-ammonia-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}