{"product_id":"iles-formula-shampoo-for-dry-damaged-color-treated-hair-hydrating-sulfate-free-color-safe","title":"ILES FORMULA Shampoo for Dry, Damaged \u0026 Color-Treated Hair – Hydrating, Sulfate-Free, Color-Safe","description":"\u003ch2\u003eHydration meets salon-grade performance in a sulfate-free cleanse\u003c\/h2\u003e\n\u003cp\u003eILES FORMULA Shampoo is designed for dry, damaged, frizzy, or color-treated hair. From the very first wash, the hair feels softer, tangible bounce returns, and a healthy-looking shine emerges without stripping moisture. The formula is silicone-free and sulfate-free, offering a gentle yet effective cleanse that respects color and texture.\u003c\/p\u003e\n\u003ch3\u003eWhy this shampoo is a trusted choice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eClinically studied results when used with ILES Formula Conditioner show up to 89% reduction in breakage, supporting healthier-feeling strands over time\u003c\/li\u003e\n  \u003cli\u003eHumidity protection helps smooth the cuticle and control frizz, enabling a polished finish with natural movement\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formula minimizes buildup, supports lighter cleansing, and helps maintain true color vibrancy\u003c\/li\u003e\n  \u003cli\u003eSalon-grade heritage: developed by Wendy Iles, a staple in over 3,000 salons worldwide, and compatible with a sustainable hair system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to expect on wash day\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDeeply hydrates dry, brittle hair, restoring softness and shine without heaviness\u003c\/li\u003e\n  \u003cli\u003eGently purifies while laying the foundation for healthier growth and improved manageability\u003c\/li\u003e\n  \u003cli\u003eDetangles and evens porosity, making styling easier and more predictable\u003c\/li\u003e\n  \u003cli\u003eSupports color-treated hair by preserving tone and reducing the need for aggressive cleanses\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into a rich, creamy lather focusing on mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then follow with Haute Performance Conditioner for enhanced longevity\u003c\/li\u003e\n  \u003cli\u003eUse regularly as part of ILES FORMULA’s clean, silicone-free hair system for salon-finish results at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho should consider it\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone dealing with dryness, damage from styling, frizz-prone textures, or color-treated hair seeking a lighter, effective cleanse that doesn’t compromise moisture or tone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ILES FORMULA Shampoo sulfate-free and color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and designed to be gentle on color-treated hair while delivering hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does this shampoo help with frizz and humidity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The featherlight cleanser smooths the cuticle and reduces frizz, helping hair stay polished in damp conditions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILES FORMULA PARIS NEW YORK","offers":[{"title":"Default Title","offer_id":56237547422028,"sku":"B01J7NP3D4","price":56.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iles-formula-shampoo-bottle-pour.jpg?v=1765772112","url":"https:\/\/belvera.co.uk\/products\/iles-formula-shampoo-for-dry-damaged-color-treated-hair-hydrating-sulfate-free-color-safe","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}