{"product_id":"iles-formula-weightless-styling-cream-finishing-serum-heat-protection","title":"ILES FORMULA Weightless Styling Cream \u0026 Finishing Serum – Heat Protection","description":"\u003ch2\u003eWeightless styling that travels through your day with ease\u003c\/h2\u003e\n\u003cp\u003eILES FORMULA Weightless Styling Cream \u0026amp; Finishing Serum with Heat Protection is crafted to revive dry, damaged hair while keeping strands light enough to move freely during a blow-dry. The heat-activated blend works as you style, helping you achieve a polished, camera-ready finish without heaviness or residue.\u003c\/p\u003e\n\u003ch3\u003e4-in-1 heat protectant for glossy blowouts\u003c\/h3\u003e\n\u003cp\u003eThis versatile formula acts as a heat shield, an anti-frizz aid, and a lightweight leave-in treatment. When layered throughout your blow-dry, it wraps strands in a protective veil and supports silky-smooth results that feel weightless and look vibrant, not greasy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtects hair during heat styling by forming a protective shield as you dry\u003c\/li\u003e\n  \u003cli\u003eHelps tame frizz and delivers a glossy, controlled finish\u003c\/li\u003e\n  \u003cli\u003eLightweight and non-greasy, so hair feels breathable\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair types, from fine to thick\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eLightweight, premium ingredients for a silk-like feel\u003c\/h3\u003e\n\u003cp\u003eThe formula blends vitamins, nut oils, ceramide, and Japanese silk to nourish without weighing hair down. It instantly closes hair cuticles for a soft, smoothing surface and a tactile silkiness that’s noticeable as you style.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free to reduce buildup and maintenance\u003c\/li\u003e\n  \u003cli\u003eLeaves hair with a soft, smoothing appearance after styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSalon-grade confidence, curated by Wendy Iles\u003c\/h3\u003e\n\u003cp\u003eBuilt on Wendy Iles’ renowned, clean, sustainable hair system, this product is widely used in salons around the world (over 3,000 locations). It pairs well with the Haute Performance Shampoo \u0026amp; Conditioner for a cohesive routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTrusted by professional stylists for reliable, camera-ready results\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formulation supports healthier styling habits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for and how to use\u003c\/h3\u003e\n\u003cp\u003eIdeal for all hair types seeking a weightless, heat-protective finish. Apply in thin layers during blow-drying or on damp hair for styling prep; it can be used solo or within a broader system for enhanced shine.\u003c\/p\u003e\n\u003cp\u003eIn real life, it helps you achieve quick, salon-like shine on humid days, prep for shoots, or simply refresh a look after styling—with a smooth, frizz-controlled, luminous finish that feels naturally lightweight.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes this product different from other heat protectants?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A lightweight, silicone-free 4-in-1 formula that protects during blow-drying and delivers a silky-smooth finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply in thin layers during blow-drying, focusing on mid-lengths to ends; it can be used solo or with the Haute Performance system.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILES FORMULA PARIS NEW YORK","offers":[{"title":"Default Title","offer_id":56237481886028,"sku":"B01J7NQ35G","price":67.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iles-formula-weightless-styling-cream-bottle.jpg?v=1765770522","url":"https:\/\/belvera.co.uk\/products\/iles-formula-weightless-styling-cream-finishing-serum-heat-protection","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}