{"product_id":"ilia-limitless-lash-mascara-lightweight-nourishing-lengthening-lifting-soft-black","title":"ILIA Limitless Lash Mascara – Lightweight, Nourishing, Lengthening \u0026 Lifting (Soft Black)","description":"\u003ch2\u003eMeet ILIA Limitless Lash Mascara\u003c\/h2\u003e\u003cp\u003eILIA Limitless Lash Mascara blends a featherweight, high-performance formula with a gentle touch on lashes. It lengthens, lifts, and separates for a more awake look, while a dual‑sided wand helps catch every lash so the result is noticeable yet natural. The Soft Black shade offers everyday versatility for a wide range of skin tones and environments, from busy mornings to evening outings.\u003c\/p\u003e\u003ch3\u003eWhat you may notice when you wear it\u003c\/h3\u003e\u003cp\u003eApply with a light hand for a polished daytime look or build for more definition. The formula is designed to stay put without heavy clumping, flaking, or smudging, helping you move through your day with confidence.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLengthens, lifts, and separates lashes for eye-opening definition\u003c\/li\u003e\n\u003cli\u003eLong-lasting, clump-free, flake-resistant, and smudge-resistant performance\u003c\/li\u003e\n\u003cli\u003eDual-sided wand that grips and coats every lash\u003c\/li\u003e\n\u003cli\u003eLightweight feel with a flexible, natural-looking finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eClean, nourishing ingredients you can feel\u003c\/h3\u003e\u003cp\u003eThe composition blends lash-care actives with conditioning oils to support a healthy-looking lash line.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eArginine helps fortify lashes from within\u003c\/li\u003e\n\u003cli\u003eOrganic shea butter conditions with a soft, flexible feel\u003c\/li\u003e\n\u003cli\u003eBeeswax seals in moisture for nourished lashes\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSafe, ethical, and planet-friendly\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOphthalmologist-tested and safe for sensitive eyes and contact lens wearers\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free, gluten-free, sustainably sourced and packaged\u003c\/li\u003e\n\u003cli\u003eMore planet-friendly packaging designed to reduce its footprint\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eShade, wearability, and care\u003c\/h3\u003e\u003cp\u003eThe Soft Black tone and a lightweight formula make it easy to layer for various looks, while remaining comfortable all day. For gentler removal, consider a dedicated cleanser and a soft cotton pad to minimize tugging.\u003c\/p\u003e\u003ch3\u003eTips for best results\u003c\/h3\u003e\u003cp\u003eBegin at the lash base, wiggle upward, and layer gradually to achieve your preferred intensity. Allow brief drying between coats to reduce transfer and maximize separation.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ILIA Limitless Lash Mascara safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Ophthalmologist-tested and formulated for sensitive eyes; vegan, cruelty-free, gluten-free, and non-toxic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the mascara resist flaking and smudging?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is long-lasting and designed to resist clumping, flaking, and smudging for a clean look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":56236822823244,"sku":"B07BWYRQ8C","price":41.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ilia-limitless-lash-mascara-wand-closeup.jpg?v=1765758303","url":"https:\/\/belvera.co.uk\/products\/ilia-limitless-lash-mascara-lightweight-nourishing-lengthening-lifting-soft-black","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}