{"product_id":"ilia-lip-sketch-hydrating-crayon-in-genre-mauve-brown-long-lasting-soft-matte-color","title":"ILIA Lip Sketch Hydrating Crayon in Genre Mauve Brown — Long-Lasting Soft-Matte Color","description":"\u003cdiv\u003e\n\u003cp\u003eILIA Lip Sketch Hydrating Crayon in Genre is a weightless lip color that glides on with a balm like ease. The soft-matte finish reads rich and true, while the formula stays comfortable as it wears. With a blend of skincare actives, every swipe is designed to hydrate, define, and soften lips—without sacrificing color payoff or wear time. This mauve brown shade is versatile from desk to dinner, offering everyday polish with a modern edge.\u003c\/p\u003e\n\u003ch2\u003eWhat it is\u003c\/h2\u003e\n\u003cp\u003eA lip crayon that combines color with skincare inspired care. It delivers rich pigment in a single pass and a finish that feels breathable rather than drying.\u003c\/p\u003e\n\u003ch2\u003eWhy we love it\u003c\/h2\u003e\n\u003cp\u003eDesigned for real-life wear, Lip Sketch focuses on hydration and comfort. It is cruelty-free, fragrance-free, and vegan, and it’s formulated to minimize irritating ingredients while still providing a lasting color effect.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSea Succulent helps hydrate the lips so they feel comfortable all day.\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid moisturizes and can provide subtle plump for a defined look.\u003c\/li\u003e\n\u003cli\u003eSeaweed extract improves lip definition for a cleaner edge.\u003c\/li\u003e\n\u003cli\u003eRosehip oil nourishes and softens for smoother lip texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eBleed-resistant color helps maintain a crisp lip line through daily activities.\u003c\/li\u003e\n\u003cli\u003eUp to 12 hours of wear depending on conditions, without heavy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGenre shade, a mauve brown, pairs with warm and cool undertones and transitions from day to night. The soft-matte finish gives visible color with a refined, non-shiny look that remains comfortable while you move.\u003c\/p\u003e\n\u003ch2\u003eHow to wear\u003c\/h2\u003e\n\u003cp\u003eOutline lips with a light hand and fill in for an even, stained effect. Layer for deeper color, or top with a clear balm for extra moisture. Reapply as needed to refresh the look.\u003c\/p\u003e\n\u003ch2\u003eNotes on formulation\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCruelty-free, fragrance-free, vegan. Free from talc, carbon black, gluten, soy, silicones, oils, nuts, nanoparticles, sulfates, phthalates, parabens, and petrochemicals.\u003c\/li\u003e\n\u003cli\u003eBarrier-building design aims to protect moisture while delivering color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ILIA Lip Sketch long-lasting?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers up to 12 hours of wear with a bleed-resistant finish when applied as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Lip Sketch Hydrating?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula includes Sea Succulent, Hyaluronic Acid and Rosehip Oil to hydrate and soften lips.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":56240881107276,"sku":"B0D386BKZG","price":38.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ilia-lip-sketch-genre-application.jpg?v=1765799619","url":"https:\/\/belvera.co.uk\/products\/ilia-lip-sketch-hydrating-crayon-in-genre-mauve-brown-long-lasting-soft-matte-color","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}