{"product_id":"ilia-true-skin-radiant-priming-serum-non-toxic-vegan-cruelty-free-primer","title":"ILIA True Skin Radiant Priming Serum | Non-Toxic, Vegan, Cruelty-Free Primer","description":"\u003ch2\u003eBridge Makeup and Skincare with Silicone-Free Priming\u003c\/h2\u003e\n\u003cp\u003eILIA's True Skin Radiant Priming Serum is designed to be more than a base. It blends skincare benefits with makeup prep, delivering a lightweight, fast-absorbing layer that helps skin feel refined and ready for color. The formula features hibiscus extract, aloe, and beta-glucan to support a comfortable, even canvas while guarding against environmental factors that can dull the complexion over time.\u003c\/p\u003e\n\u003cp\u003eOn daily use, the serum can create a smooth, breathable surface for makeup. The lightweight texture leaves a satin finish that never feels heavy, making it suitable for both sheer and fuller coverage looks. Its silicone-free composition promotes a natural, supple skin feel as you apply foundation or wear it alone for a radiant, wash-of-color effect.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHibiscus Extract — offers a gentle tightening sensation for a smoother surface\u003c\/li\u003e\n  \u003cli\u003eAloe — delivers hydration and soothing comfort\u003c\/li\u003e\n  \u003cli\u003eBeta-Glucan — supports texture and resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy You Might Love It\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free formulation lets makeup glide on evenly and feel breathable\u003c\/li\u003e\n  \u003cli\u003eLight tightening effect helps reduce the appearance of pores and fine lines on application\u003c\/li\u003e\n  \u003cli\u003eHydrates and soothes skin, contributing to a comfortable, natural glow\u003c\/li\u003e\n  \u003cli\u003eRadiant finish preps makeup for a durable, even look that wears well\u003c\/li\u003e\n  \u003cli\u003eVegan, Cruelty-Free, Gluten-Free with sustainably sourced packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eDispense a pea-sized amount onto clean skin; massage gently until absorbed.\u003c\/li\u003e\n  \u003cli\u003eApply foundation or wear alone for a luminous, smooth base.\u003c\/li\u003e\n  \u003cli\u003eReapply as needed to refresh makeup throughout the day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWho It’s For\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMakeup wearers seeking a skincare-forward base\u003c\/li\u003e\n  \u003cli\u003eFans of lightweight, silicone-free primers\u003c\/li\u003e\n  \u003cli\u003eConscious shoppers wanting vegan, cruelty-free beauty with mindful packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is ILIA True Skin Radiant Priming Serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A silicone-free primer blending skincare with makeup, featuring hibiscus, aloe, and beta-glucan to firm, hydrate, and prep skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the serum vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's vegan, cruelty-free, gluten-free, and packaged with sustainable practices.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":56237385285964,"sku":"B07NQPXT4B","price":65.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ilia-true-skin-radiant-priming-serum-bottle-pump.jpg?v=1765766486","url":"https:\/\/belvera.co.uk\/products\/ilia-true-skin-radiant-priming-serum-non-toxic-vegan-cruelty-free-primer","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}