{"product_id":"immortal-nyc-shake-rake-5-in-1-hair-powder-flexible-hold-matte-finish-unscented-all-hair-types","title":"Immortal NYC Shake and Rake Volume \u0026 Styling Powder – Flexible Hold, Matte Finish, Unscented","description":"\u003cp\u003eMeet Immortal NYC Shake and Rake Volume \u0026amp; Styling Powder, a 5-in-1 styling solution designed to unlock texture, lift, and lasting shape without residue. The formula blends volumizing action with a modern matte finish, while remaining unscented for everyday wear.\u003c\/p\u003e\n\u003cp\u003eThis lightweight powder works across all hair types and textures. It won’t weigh hair down or leave heaviness behind, providing a clean, natural look that stays defined from morning to night.\u003c\/p\u003e\n\u003ch2\u003eWhat makes it different\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eFlexible strong hold paired with a matte finish to reduce shine\u003c\/li\u003e\n  \u003cli\u003eAll-natural, unscented ingredients for a cleaner styling experience\u003c\/li\u003e\n  \u003cli\u003eNo grease on humid days and no sticky residue to touch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real-life scenarios, you may notice increased volume at the roots, improved texture, and a controlled shape that remains defined throughout the day. For thinning hair, it can enhance the appearance of fullness without weighing strands down.\u003c\/p\u003e\n\u003ch2\u003eUse cases and benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eDaily styling: quick lift, easy texture, and a natural look with minimal effort\u003c\/li\u003e\n  \u003cli\u003eHumidity-ready: helps maintain style without a greasy forehead\u003c\/li\u003e\n  \u003cli\u003eWash-out simplicity: rinse with water without complex routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eShake a small amount into your palm or directly onto the crown, then shake, rake, and shape with your fingers or a comb. Reapply as needed for volume and hold.\u003c\/p\u003e\n\u003cp\u003eWho might enjoy it? Men seeking a low-effort, versatile powder for texture, hold, and a clean finish—plus the assurance of unscented, hair-friendly ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Immortal NYC Shake and Rake Powder different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A flexible strong hold with a matte finish and easy wash-out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this powder suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it's designed for all textures without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":56233901228364,"sku":"B0CP9JYX9L","price":32.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/immortal-nyc-shake-and-rake-bottle.jpg?v=1765730471","url":"https:\/\/belvera.co.uk\/products\/immortal-nyc-shake-rake-5-in-1-hair-powder-flexible-hold-matte-finish-unscented-all-hair-types","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}