{"product_id":"imperial-barber-grade-gel-pomade-all-day-strong-hold-water-based-reactivatable-12oz","title":"Imperial Barber Grade Gel Pomade – All Day Strong Hold, Water-Based, Reactivatable | 12oz","description":"\u003ch2\u003eRefined, flexible hold that adapts to your day\u003c\/h2\u003e\n\u003cp\u003eImperial Barber Grade Gel Pomade blends the precision of a gel with the sculpting ease of a pomade. It goes in light and smooth, then dries into the hair to provide an all-day, stay-in-place hold. The strength of the hold is four out of four, and you control it by adjusting the amount you apply and the amount of water in your hair during application. This is a water-based formula designed to balance grip with pliability, so you can shape, restyle, and rework your look as the day unfolds.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes it a versatile styling ally\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, smooth initial application that builds into a durable, sculptable hold.\u003c\/li\u003e\n  \u003cli\u003eIdeal as a base for mixed looks—many users pair it with Classic, Blacktop, or Fiber Pomade for precise side holds or added volume with a light blow dry.\u003c\/li\u003e\n  \u003cli\u003eParticularly helpful for finer hair, where it can thicken and boost volume; it may also enhance curls when crunched into the hair.\u003c\/li\u003e\n  \u003cli\u003eWater-reactivatable and rinses out easily, leaving no heavy residue behind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy this formula works well for everyday styling\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-based formula delivers a strong hold without the stiffness or visible flaking sometimes seen with other products.\u003c\/li\u003e\n  \u003cli\u003eGives a natural shine that enhances a polished, professional look while keeping you in control of texture.\u003c\/li\u003e\n  \u003cli\u003eInfused with hydrating Vitamin B5 to support scalp and hair moisture during wear (non-medical claim; for conditioning effects).\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair types and lengths, from sleek office styles to textured night-out looks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to get the most from it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount for a light hold, then add more for stronger control.\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair for added volume, or to dry hair for crisper definition.\u003c\/li\u003e\n  \u003cli\u003eReload and re-style as needed—the product can be reworked without needing to wash out completely.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOptions include a travel-friendly 2 oz size, alongside the standard 12 oz bottle, making it suitable for home use or on-the-go touch-ups. Imperial Barber Products aim to bring time-honored grooming practices into everyday routines with premium, natural-feeling formulas that rinse clean and perform reliably. The Gel Pomade is designed to pair well with other Imperial finishing products to achieve a broad range of looks, from classic to modern, always with a balanced blend of hold, shine, and mobility.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Imperial Gel Pomade water-based and easy to rinse?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s water-based and rinses clean, leaving no waxy residue while offering all-day hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I adjust the hold by applying more water or product?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, hold strength varies with product amount and moisture; you can rework and restyle during the day.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Imperial","offers":[{"title":"Default Title","offer_id":56243095470412,"sku":"B00KGKFFT0","price":37.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/imperial-gel-pomade-bottle.jpg?v=1765811393","url":"https:\/\/belvera.co.uk\/products\/imperial-barber-grade-gel-pomade-all-day-strong-hold-water-based-reactivatable-12oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}