{"product_id":"imperial-barber-matte-pomade-paste-light-medium-hold-natural-finish-water-based-5-oz","title":"Imperial Barber Matte Pomade Paste — Light–Medium Hold, Natural Finish, Water-Based, 5 oz","description":"\u003ch2\u003eImperial Barber Matte Pomade Paste: Natural Finish, Flexible Hold\u003c\/h2\u003e\n\u003cp\u003eMeet a versatile styling paste designed for a natural, no-shine look with a light-to-medium hold. The hold strength sits at 2 out of 4, letting hair stay controllable without feeling stiff. It’s ideal for everything from relaxed, tousled textures to clean, business-ready styles.\u003c\/p\u003e\n\u003cp\u003eApply with ease thanks to a smooth, water-based formula that dries lightly and leaves hair feeling weightless and breathable. Hair gains subtle thickness and texture, while moisture retention helps hair feel healthier throughout the day. A notable natural component is Green Tea extract, which provides environmental protection while you style. Best of all, the product reactivates with a splash of water for quick touch-ups, and rinses clean without residue.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural finish with subtle definition, suitable for varied looks from textured to polished\u003c\/li\u003e\n  \u003cli\u003eLight-to-medium control that preserves movement without crunch\u003c\/li\u003e\n  \u003cli\u003eSmooth application and effortless restyling throughout the day\u003c\/li\u003e\n  \u003cli\u003eAll-natural ingredients that help strengthen, retain moisture, thicken, and add volume\u003c\/li\u003e\n  \u003cli\u003eGreen Tea extract helps protect hair from environmental stress\u003c\/li\u003e\n  \u003cli\u003eWater reactivatable for quick touch-ups with a bit of water\u003c\/li\u003e\n  \u003cli\u003eRinses clean, leaving no greasy residue\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly 2 oz size available alongside a 5 oz jar for home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use and style ideas\u003c\/h3\u003e\n\u003cp\u003eFrom a casual, beachy texture to a refined, desk-ready silhouette, this paste supports a broad range of looks without overpowering natural hair texture. The matte finish minimizes shine, helping style definition pop while preserving a soft, touchable feel.\u003c\/p\u003e\n\u003cp\u003eHow to get the most from the formula: start with a small amount, warm it between your fingers, and work through damp or dry hair. For quick restyling, add a touch of water and reshape—no heavy buildup required.\u003c\/p\u003e\n\n\u003ch3\u003eCare and convenience\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-based and easy to rinse out\u003c\/li\u003e\n  \u003cli\u003eNatural ingredients with moisture retention and volume benefits\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly options available for on-the-go styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the hold level and finish of Imperial Barber Matte Pomade Paste?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers a light-to-medium hold (2\/4) with a natural, no-shine finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply and re-style with this water-based paste?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Distribute evenly on damp or dry hair; water reactivates for quick touch-ups and restyling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","offers":[{"title":"Default Title","offer_id":56239966126412,"sku":"B00CBKOP1M","price":37.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/imperial-barber-matte-pomade-paste-jar-5oz.jpg?v=1765794141","url":"https:\/\/belvera.co.uk\/products\/imperial-barber-matte-pomade-paste-light-medium-hold-natural-finish-water-based-5-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}