{"product_id":"indus-valley-natural-organic-gel-hair-color-ammonia-free-vegan-cruelty-free-100-gray-coverage-medium-brown-4-0-20g-200ml","title":"Indus Valley Natural Organic Gel Hair Color – Ammonia-Free, Vegan \u0026 Cruelty-Free | 100% Gray Coverage | Medium Brown 4.0 (20g+200ml)","description":"\u003cp\u003eDiscover Indus Valley's Natural Organic Damage Free Gel Hair Color in Medium Brown 4.0. A modern color experience that avoids harsh chemicals and focuses on care as you color.\u003c\/p\u003e\u003cp\u003eThis semi permanent formula uses a gel base instead of traditional liquid dyes, with no hydrogen peroxide or ammonia. This means you can color while maintaining hair texture and minimizing processing aggression. The color is enriched with eight nourishing herbs, designed to support healthier-looking hair during and after color.\u003c\/p\u003e\u003ch2\u003eKey benefits at a glance\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBleach-free and peroxide-free application helps protect hair structure while delivering noticeable gray coverage.\u003c\/li\u003e\n\u003cli\u003ePPD-free, parabens-free, and resorcinol-free formula keeps scalp comfort in mind and reduces signs of dryness.\u003c\/li\u003e\n\u003cli\u003e35-minute complete gray hair coverage with color lasting up to five weeks.\u003c\/li\u003e\n\u003cli\u003eDermatologist-endorsed, cruelty-free and vegan — aligning with ethical beauty choices.\u003c\/li\u003e\n\u003cli\u003eInfused with eight herbs for nourishing support during color, rather than a harsh chemical-only approach.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhat to expect during use\u003c\/h2\u003e\u003cp\u003eThis gel color glides onto the hair with a silky texture, offering an even, quick application for a natural-looking result. The formula is designed to minimize damage risk while delivering durable color from crown to tips.\u003c\/p\u003e\u003cp\u003eWith regular styling and routine care, the shade Medium Brown 4.0 can provide long-lasting color that resists fading, enabling you to enjoy your look for several weeks.\u003c\/p\u003e\u003ch3\u003eUsage notes and tips\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePerform a patch test if you have sensitive skin or a history of reactions.\u003c\/li\u003e\n\u003cli\u003eFollow the package instructions for mixing ratios and processing times.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes and rinse thoroughly if contact occurs.\u003c\/li\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you want to cover gray roots, refresh your natural brown shade, or experiment with a more confident hair color, this gel color offers a safer, gentler alternative to traditional dyes while delivering a lasting result. Always consider your own hair type and lifestyle when choosing a shade and color duration expectations.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this color suitable for sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's ammonia-free, PPD-free, and parabens-free, designed for gentler coloring.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color last and when does it cover gray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Gray coverage occurs in about 35 minutes and color lasts up to 5 weeks.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"INDUS VALLEY","offers":[{"title":"Default Title","offer_id":56232284127564,"sku":"B07B9WGMYL","price":28.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/indus-valley-gel-hair-color-pack-shot.jpg?v=1765716539","url":"https:\/\/belvera.co.uk\/products\/indus-valley-natural-organic-gel-hair-color-ammonia-free-vegan-cruelty-free-100-gray-coverage-medium-brown-4-0-20g-200ml","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}