{"product_id":"ion-bright-white-powder-lightener-1-lb-up-to-7-levels-of-lift-dust-free-conditioning","title":"Ion Bright White Powder Lightener 1 lb – Up to 7 Levels of Lift, Dust-Free Conditioning","description":"\u003ch2\u003eElevate Color with Ion Bright White Powder Lightener\u003c\/h2\u003e\n\u003cp\u003eIon Bright White Powder Lightener is a conditioning, dust-free powder designed for versatile color work. Infused with coconut chia seed and sunflower oils, it supports up to 7 levels of lift. When mixed with a developer, it forms a creamy consistency that glides through each strand, helping you control the processing with confidence.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDust-free formula helps keep your workstation clean during mixing and application\u003c\/li\u003e\n\u003cli\u003eConditioning oils help maintain softness and manageability as you lift\u003c\/li\u003e\n\u003cli\u003eSuitable for all application techniques, on the scalp or off the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Benefits at a Glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 7 levels of lift for noticeable color progression\u003c\/li\u003e\n\u003cli\u003eAvailable in 1 lb or 1 oz sizes to fit salon or home use\u003c\/li\u003e\n\u003cli\u003eGluten-free and cruelty-free, not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIncorporating coconut chia seed and sunflower oils signals a conditioning approach that helps hair feel less dry during processing. The creamy mix supports smooth application across techniques, allowing you to tailor the lift to client needs while keeping color integrity in mind.\u003c\/p\u003e\n\u003cp\u003eReal-life scenarios\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColorists prepping a base lift for bold shades in a single session\u003c\/li\u003e\n\u003cli\u003eStylists performing on scalp and off scalp lightening with precise control\u003c\/li\u003e\n\u003cli\u003eHome color enthusiasts seeking reliable, salon-grade performance with proper developer guidance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix with your developer to achieve a creamy, easy-to-apply texture. Always follow developer instructions and perform a patch test before use.\u003c\/p\u003e\n\u003ch3\u003eBrand ethics and support\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGluten-free and cruelty-free formulation\u003c\/li\u003e\n\u003cli\u003ePart of ion’s range of color and care products designed to support color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIon aims to offer options that support consistent lift and conditioning during processing, helping you achieve dependable color experiences without overstating results.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What lift levels does Ion Bright White Powder Lightener offer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Up to 7 levels of lift; the dust-free, conditioning formula supports even lightening, with on- or off-scalp application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Ion Bright White Powder Lightener gluten-free or cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The product is gluten-free and cruelty-free, designed to align with responsible hair color routines.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ion","offers":[{"title":"Default Title","offer_id":56240966861132,"sku":"B07YXBPWY4","price":38.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ion-bright-white-powder-lightener-packaging.jpg?v=1765800412","url":"https:\/\/belvera.co.uk\/products\/ion-bright-white-powder-lightener-1-lb-up-to-7-levels-of-lift-dust-free-conditioning","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}