{"product_id":"ion-color-defense-sulfatefree-shampoo-color-protection-for-color-treated-hair","title":"Ion Color Defense SulfateFree Shampoo — Color Protection for Color-Treated Hair","description":"\u003ch2\u003eColor-Centric care for color-treated hair\u003c\/h2\u003e\n\u003cp\u003eIon Color Defense SulfateFree Shampoo is designed to gently cleanse color-treated hair while supporting strength and vibrancy. This sulfate-free formula respects your color, helping to minimize dullness after every wash and keeping strands feeling refreshed.\u003c\/p\u003e\n\u003cp\u003eIn real life, a light, creamy lather and a smooth rinse make hair feel clean without stripping precious color. The formula aims to balance moisture, leaving hair with a natural-looking shine and improved manageability as you style through the day.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you will notice\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses and strengthens color-treated hair\u003c\/li\u003e\n\u003cli\u003eProtects hair from heat and environmental damage\u003c\/li\u003e\n\u003cli\u003eSulfate free • vegan • paraben free\u003c\/li\u003e\n\u003cli\u003eBalances moisture and adds shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy this matters for color care\u003c\/h3\u003e\n\u003cp\u003eColor-treated hair benefits from products that cleanse without harsh detergents. By avoiding sulfates and parabens, Ion Color Defense aims to support color retention, while the vegan formulation aligns with a clean beauty routine. The moisture balance helps reduce dry, brittle feel and encourages a healthy-looking gloss.\u003c\/p\u003e\n\u003ch3\u003eSmart ways to fit Ion Color Defense into your routine\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUse regularly as part of a color-safe routine to maintain vibrancy and softness\u003c\/li\u003e\n\u003cli\u003ePair with a conditioner or mask for deeper nourishment and glow\u003c\/li\u003e\n\u003cli\u003eLet the formula be your everyday option before heat styling for smoother results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use cases\u003c\/h3\u003e\n\u003cp\u003eAfter swimming or exposure to sun and wind, a gentle wash with Ion Color Defense can renew softness and brightness without weighing hair down. It is a practical option for anyone who colors their hair and wants a clean, manageable result without harsh detergents.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Ion Color Defense Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulfate-free, vegan, and paraben-free, designed to gently cleanse color-treated hair while supporting moisture balance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Ion Color Defense Shampoo protect hair from heat and environmental damage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It helps shield hair from heat styling and environmental exposure, while balancing moisture and adding shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ion","offers":[{"title":"Default Title","offer_id":56229017846092,"sku":"B0089YJJMY","price":45.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ion-color-defense-shampoo-bottle-closeup.jpg?v=1765663749","url":"https:\/\/belvera.co.uk\/products\/ion-color-defense-sulfatefree-shampoo-color-protection-for-color-treated-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}