{"product_id":"ion-keratin-smoothing-shampoo-1lt-33-8oz-sulfate-free-frizz-control-keratin-replenishment","title":"Ion Keratin Smoothing Shampoo 1LT (33.8oz) – Sulfate-Free, Frizz Control \u0026 Keratin Replenishment","description":"\u003ch2\u003eRediscover smooth, healthy-looking hair with Ion Keratin Smoothing Shampoo\u003c\/h2\u003e\u003cp\u003eIon Keratin Smoothing Shampoo is a sulfate-free cleanser designed to support smoothing in everyday routines. It aims to replenish keratin and moisture while helping manage frizz and maintain shine without harsh cleansers.\u003c\/p\u003e\u003cp\u003eDesigned to work alongside smoothing treatments, this shampoo provides a gentle cleanse that may help extend the life of your styling results. It is safe for all hair types and color-treated hair when used as part of a balanced routine.\u003c\/p\u003e\u003ch3\u003eWhat makes this shampoo different\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSulfate-free cleansing that respects hair integrity\u003c\/li\u003e\n\u003cli\u003eReplenishes keratin and moisture for healthier-looking strands\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz and strengthens hair\u003c\/li\u003e\n\u003cli\u003eSafe for any hair type, including color-treated hair\u003c\/li\u003e\n\u003cli\u003eGentle enough for regular use\u003c\/li\u003e\n\u003cli\u003eSupports longer-lasting smoothing results\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho should consider Ion Keratin Smoothing Shampoo\u003c\/h3\u003e\u003cp\u003eIf you are pursuing smoother styling outcomes, this cleanser may fit as part of a keratin-friendly routine. It supports moisture balance while cleaning away daily buildup, without weighing hair down.\u003c\/p\u003e\u003cp\u003eIn real-world use, you might notice easier detangling, softer touch, and hair that feels refreshed after washing. The formula aims to balance cleansing with keratin-friendly care, helping you maintain a vibrant, healthy appearance between treatments.\u003c\/p\u003e\u003ch3\u003eIdeal use scenarios\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDaily cleansing without stripping essential moisture\u003c\/li\u003e\n\u003cli\u003eHumidity-prone days where frizz is a concern\u003c\/li\u003e\n\u003cli\u003ePost-treatment care to help maintain smoothness longer\u003c\/li\u003e\n\u003cli\u003eSafe for all hair types including color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTo maximize results, rinse thoroughly, follow with conditioner or a smoothing treatment as recommended by your stylist, and adjust frequency based on your hair's needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Ion Keratin Smoothing Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free, aiming to be gentle on hair while supporting moisture retention and frizz control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can it be used with smoothing treatments?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It complements smoothing routines by replenishing keratin and moisture; follow treatment-specific care guidance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ion","offers":[{"title":"Default Title","offer_id":56232835023180,"sku":"B006H9UKXU","price":45.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ion-keratin-smoothing-shampoo-bottle-front.jpg?v=1765722034","url":"https:\/\/belvera.co.uk\/products\/ion-keratin-smoothing-shampoo-1lt-33-8oz-sulfate-free-frizz-control-keratin-replenishment","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}