{"product_id":"iraltone-fortifying-shampoo-stimulates-strengthens-hair-200-ml","title":"IRALTONE Fortifying Shampoo – Stimulates \u0026 Strengthens Hair, 200 ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eIRALTONE Fortifying Shampoo is designed as a part of a targeted care system for the scalp. The formula works to act on the scalp to support the hair follicle and restore vitality to your strands. It also engages the hair shaft to help repair and restructure the fiber, delivering hydration and an energising, antioxidant-powered finish. While results can vary, many users notice their hair feeling cleaner, more resilient, and easier to manage after use.\u003c\/p\u003e\n\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003eThe product combines active ingredients chosen to energise the scalp and reinforce keratin in the hair fiber. By cleansing and protecting from within, it creates a foundation that may contribute to a healthier-looking appearance and improved elasticity over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSupports scalp vitality and potentially healthier-looking hair\u003c\/li\u003e\n  \u003cli\u003eReinforces keratin and boosts hydration for a smoother feel\u003c\/li\u003e\n  \u003cli\u003eRepairs and restructures the hair fiber from inside the strand\u003c\/li\u003e\n  \u003cli\u003eAntioxidant power helps defend against daily stressors to the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing that respects the scalp and hair\u003c\/li\u003e\n  \u003cli\u003eHair feels cleaner, more vibrant, and easier to manage\u003c\/li\u003e\n  \u003cli\u003eMay contribute to a fuller-looking appearance with regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into the scalp to create a rich lather, then rinse. For best results, repeat once and follow with IRALTONE conditioner to lock in hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage onto damp scalp and rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eOptional second wash for a deeper cleanse\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner to seal moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for those seeking a fortified feel and smoother, more hydrated hair. Suitable for regular use as part of a daily or alternate routine.\u003c\/p\u003e\n\n\u003ch3\u003eWhy choose IRALTONE\u003c\/h3\u003e\n\u003cp\u003eThe formula emphasises energising care and antioxidant benefits to support hair vitality. It’s designed to work alongside your existing routine, offering a non‑gimmicky option for those who want healthier-looking hair without making promises about outcomes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes IRALTONE Fortifying Shampoo unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A system of active ingredients targets the scalp to support vitality and strengthen the hair fiber, helping the hair look healthier and more resilient.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use IRALTONE Fortifying Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage onto wet scalp, rinse, and repeat if needed; follow with conditioner for hydration and a fuller look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IRALTONE","offers":[{"title":"Default Title","offer_id":56239569437004,"sku":"B07X9SY3HM","price":34.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iraltone-fortifying-shampoo-bottle-front.jpg?v=1765791424","url":"https:\/\/belvera.co.uk\/products\/iraltone-fortifying-shampoo-stimulates-strengthens-hair-200-ml","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}