{"product_id":"iroiro-20-purple-premium-natural-semi-permanent-hair-color-vegan-cruelty-free","title":"Iroiro 20 Purple Premium Natural Semi-Permanent Hair Color – Vegan \u0026 Cruelty-Free","description":"\u003cdiv\u003e\n\u003ch2\u003eVibrant, Nourishing Color That Fits Your Routine\u003c\/h2\u003e\n\u003cp\u003eIroiro 20 Purple Premium Natural Semi-Permanent Hair Color delivers a vivid violet tone with a gentle, caring formula. Proudly 100% vegan and cruelty-free, it uses 95% natural ingredients and a nourishing coconut oil boost to help hydrate hair during the color process.\u003c\/p\u003e\n\u003cp\u003eMade in the USA, this cream-based dye respects sensitive scalps and thirsty strands alike. A refreshing natural yuzu-cranberry scent accompanies you through the application, making the coloring moment feel more like a self-care ritual than a task.\u003c\/p\u003e\n\u003ch3\u003eClean Beauty You Can Trust\u003c\/h3\u003e\n\u003cp\u003eChoose Iroiro to avoid petrol-based chemicals, PEGs, parabens, synthetic preservatives like Methylisothiazolinone and Methylchloroisothiazolinone, synthetic fragrances, peroxide, ammonia, PPD, and alcohol. The result is a beauty product designed with less harsh exposure in mind.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e95% natural ingredients support a gentler coloring experience\u003c\/li\u003e\n\u003cli\u003ePure coconut oil nourishes and helps hydrate hair during application\u003c\/li\u003e\n\u003cli\u003eDelivers a vibrant hue without compromising the hair’s health\u003c\/li\u003e\n\u003cli\u003eFree from listed harsh chemicals for a cleaner beauty routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSensory Experience, Not Just Color\u003c\/h3\u003e\n\u003cp\u003eExpect a lively yet pleasant scent and a creamy texture that spreads smoothly across strands. The dye’s semi-permanent nature offers a gradual fade, allowing color refresh between salon visits without a long-term commitment.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCream-based formula for easy, even application\u003c\/li\u003e\n\u003cli\u003eLong-lasting color that fades gradually for flexible upkeep\u003c\/li\u003e\n\u003cli\u003eDelightful yuzu-cranberry aroma enhances the coloring moment\u003c\/li\u003e\n\u003cli\u003eNon-irritating feel thanks to a gentle, nourishing blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEco-Friendly Packaging and Sustainable Beauty\u003c\/h3\u003e\n\u003cp\u003eIroiro is committed to reducing environmental impact with innovative eco-pouches that replace traditional bottles or jars. These lightweight pouches minimize waste and carbon footprint while helping you use every last drop of color.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEco-pouches reduce waste and shipping emissions\u003c\/li\u003e\n\u003cli\u003eLightweight design lowers packaging and storage space\u003c\/li\u003e\n\u003cli\u003eAvailable in 4 oz and 8 oz sizes for different color commitments\u003c\/li\u003e\n\u003cli\u003ePackaging supports a more sustainable beauty routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade Notes and Practical Tips\u003c\/h3\u003e\n\u003cp\u003eFor Silver, Platinum, or Pastel shades, a prior lightening to Level 10+ is recommended for optimal results. This shade can yield vibrant purple tones when applied on lighter bases, while deeper bases may yield a subtler effect.\u003c\/p\u003e\n\u003cp\u003eIdeal for refreshing hair color between salon visits or trying a bold hue without permanent commitment, Iroiro offers a silky experience and a vivid result with a focus on hair health and sustainability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Iroiro 20 Purple vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Iroiro is 100% vegan and cruelty-free, with 95% natural ingredients and nourishing coconut oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to pre-lighten my hair for this shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Pre-lightening to Level 10+ is recommended for Silver, Platinum, or Pastel shades; results may be more vibrant on lighter hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003c!-- bv-hero --\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What is the Iroiro purple hair dye?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The Iroiro 20 Purple is a semi-permanent hair dye offering a vibrant violet shade with a natural, vegan formula.\"}}, {\"@type\": \"Question\", \"name\": \"How does UK shipping work?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"We ship across the UK with prices listed in GBP, ensuring fast and reliable delivery.\"}}, {\"@type\": \"Question\", \"name\": \"Is Iroiro purple suitable for sensitive scalps?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, the formula is designed to be gentle, using 95% natural ingredients and coconut oil to help hydrate hair.\"}}, {\"@type\": \"Question\", \"name\": \"How long does the Iroiro purple colour last?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"As a semi-permanent dye, the colour typically lasts several washes, depending on hair type and care routine.\"}}]}\u003c\/script\u003e\u003ch2\u003eAbout Iroiro 20 Purple Premium Natural Semi-Permanent Hair Color – Vegan \u0026amp; C\u003c\/h2\u003e\u003cp\u003eThe Iroiro 20 Purple Premium Natural Semi-Permanent Hair Color is a vibrant violet hair dye made with 95% natural ingredients. Infused with nourishing coconut oil, it is perfect for individuals seeking a bold colour change while maintaining hair hydration. Ideal for those who prefer vegan and cruelty-free products.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e95% natural ingredients for a gentle colouring experience\u003c\/li\u003e\n\u003cli\u003eInfused with coconut oil to help hydrate hair\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty-free formula\u003c\/li\u003e\n\u003cli\u003eSemi-permanent colour for easy change\u003c\/li\u003e\n\u003cli\u003eShips across the UK, priced in GBP\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003ePerform a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eApply the colour evenly to clean, dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for 30 minutes, then rinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003cli\u003eFollow with your regular conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWhat is the Iroiro purple hair dye?\u003c\/strong\u003e\u003cbr\u003eThe Iroiro 20 Purple is a semi-permanent hair dye offering a vibrant violet shade with a natural, vegan formula.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does UK shipping work?\u003c\/strong\u003e\u003cbr\u003eWe ship across the UK with prices listed in GBP, ensuring fast and reliable delivery.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Iroiro purple suitable for sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eYes, the formula is designed to be gentle, using 95% natural ingredients and coconut oil to help hydrate hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow long does the Iroiro purple colour last?\u003c\/strong\u003e\u003cbr\u003eAs a semi-permanent dye, the colour typically lasts several washes, depending on hair type and care routine.\u003c\/p\u003e\u003cp style=\"font-size:0.85em;color:#777;margin-top:1.5rem;\"\u003e\u003cem\u003eProduct information is for general reference only. Always read and follow the directions, warnings and ingredient list on the packaging. For any medicated or over-the-counter treatment product (such as minoxidil), follow the instructions and consult a pharmacist or healthcare professional if unsure.\u003c\/em\u003e\u003c\/p\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":56228905484620,"sku":"B01IU3KF08","price":25.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iroiro-20-purple-premium-natural-semi-permanent-color-pouch-application.jpg?v=1765661089","url":"https:\/\/belvera.co.uk\/products\/iroiro-20-purple-premium-natural-semi-permanent-hair-color-vegan-cruelty-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}