{"product_id":"iroiro-permanent-gray-coverage-hair-color-black-4-72-oz-ammonia-free-shake-apply-with-hydrating-oils","title":"iroiro Permanent Gray Coverage Hair Color — Black 4.72 oz, Ammonia-Free Shake-\u0026-Apply with Hydrating Oils","description":"\u003cp\u003e\u003cstrong\u003eiroiro Permanent Gray Coverage Hair Color (Black, 4.72 oz) is an easy shake-and-apply permanent hair dye that covers gray reliably while hydrating and nourishing hair without ammonia or harsh additives.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for at-home use, this black permanent hair color simplifies the coloring routine with a no-mix application system and a low-odor formula. The product targets gray coverage with long-lasting pigment while supporting hair health through fermented natural oils, a plant-derived scalp complex, and a multi-layer hydration system. Free from SLS, SLES, PEGs, parabens, and gluten, it aims to deliver professional-looking results in a gentler way.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the shake-and-apply format change the coloring process?\u003c\/h3\u003e\n\u003cp\u003eThe shake-and-apply design removes the need to measure and mix separate components, reducing spill risk and saving time. A single, ready-to-use bottle produces a consistent, drip-free flow for easier application and neater results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo separate developer mixing — use straight from the bottle after shaking.\u003c\/li\u003e\n  \u003cli\u003eDrip-control applicator helps target roots and gray strands precisely.\u003c\/li\u003e\n  \u003cli\u003eFaster prep and cleanup compared with traditional kits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this formula cover stubborn gray hairs and last?\u003c\/h3\u003e\n\u003cp\u003eThe permanent color formulation is engineered to deposit durable pigment over gray hairs for full coverage. When applied according to instructions, it produces long-lasting color and even tone across treated areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePigments formulated for full gray concealment and even saturation.\u003c\/li\u003e\n  \u003cli\u003ePermanent dye system designed to resist early fading with proper care.\u003c\/li\u003e\n  \u003cli\u003eSuitable for touch-ups between full applications to maintain uniform color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for sensitive scalps or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eWhile no hair dye is completely free of all irritation risk, this formula is ammonia-free and avoids common harsh additives, reducing typical chemical odor and irritation. It contains a plant-derived scalp care complex and Vitamin B7 to support scalp comfort and help strengthen the hair cuticle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAmmonia-free, lower-odor formulation for a gentler experience.\u003c\/li\u003e\n  \u003cli\u003eIncludes a scalp care complex and Vitamin B7 to help nourish and support the scalp and hair structure.\u003c\/li\u003e\n  \u003cli\u003eFree from SLS, SLES, PEGs, parabens, and gluten to limit exposure to common irritants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does iroiro keep hair hydrated and looking healthy after coloring?\u003c\/h3\u003e\n\u003cp\u003eHydration is addressed with an advanced system containing eight types of hyaluronic acid, which helps attract and retain moisture in both scalp and hair fibers. A blend of fermented natural oils adds deep nourishment and shine while helping reduce dryness and brittleness caused by coloring.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEight forms of hyaluronic acid provide layered hydration for scalp and strands.\u003c\/li\u003e\n  \u003cli\u003eFermented Sunflower Seed, Camellia Seed, and Moringa oils deliver moisture and improved surface smoothness.\u003c\/li\u003e\n  \u003cli\u003eFormulation aims to leave hair softer and with a healthy-looking sheen after treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? iroiro Permanent Gray Coverage Hair Color in Black is suited for people who want an easy, time-saving at-home permanent dye that prioritizes gray coverage and hair health. It fits users seeking a lower-odor, ammonia-free option with nourishing ingredients and convenient application—ideal for busy routines, gentle-care preferences, and anyone looking to maintain professional-looking color without salon mixing.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does iroiro permanent color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Permanent color lasts across several weeks; longevity depends on hair care, washing frequency, and sun exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need a patch test before use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—perform a 48-hour patch test to check for sensitivity even with ammonia-free formulas.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":57794494071116,"sku":"B0DWGSMZRV","price":27.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iroiro-front-packaging-black.jpg?v=1781483122","url":"https:\/\/belvera.co.uk\/products\/iroiro-permanent-gray-coverage-hair-color-black-4-72-oz-ammonia-free-shake-apply-with-hydrating-oils","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}