{"product_id":"iroiro-permanent-gray-coverage-hair-color-brown-4-72-oz-ammonia-free-hydrating-permanent-dye","title":"iroiro Permanent Gray Coverage Hair Color — Brown 4.72 oz, Ammonia-Free Hydrating Permanent Dye","description":"\u003cstrong\u003eiroiro Permanent Gray Coverage Hair Color is an easy shake-and-apply, ammonia-free permanent dye that hides gray hair while deeply hydrating and nourishing strands.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for at-home use, this 4.72 oz brown shade combines a simple no-mix application with a gentle, multi-action formula. Instead of strong chemical smells and complicated kits, iroiro uses a plant-focused complex, fermented oils, and eight types of hyaluronic acid to deliver long-lasting color and improved hair texture. The product aims to provide even coverage on gray hair while keeping the scalp and hair hydrated and feeling soft.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the shake-and-apply system simplify coloring?\u003c\/h3\u003e\n\u003cp\u003eThe patent-inspired shake-and-apply mechanism removes the need to measure and mix developer and dye separately. You shake the bottle to activate the formula, then apply directly for a drip-free, controlled coverage that reduces mess and timing errors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo separate developer step—ready out of the bottle\u003c\/li\u003e\n  \u003cli\u003eDrip-resistant applicator for targeted gray coverage\u003c\/li\u003e\n  \u003cli\u003eConsistent color activation with a simple shake\u003c\/li\u003e\n  \u003cli\u003eFaster prep and less cleanup than traditional kits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this formula protect my hair while coloring gray?\u003c\/h3\u003e\n\u003cp\u003eiroiro’s color is free from ammonia, SLS, SLES, PEGs, parabens, and gluten, which lowers exposure to harsh additives. It also includes a plant-derived scalp care complex and Vitamin B7 to help preserve cuticle integrity and reduce irritation during application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAmmonia-free to minimize strong odors and scalp stress\u003c\/li\u003e\n  \u003cli\u003eVitamin B7 supports the hair cuticle and appearance of strength\u003c\/li\u003e\n  \u003cli\u003ePlant-based scalp complex soothes and helps maintain balance\u003c\/li\u003e\n  \u003cli\u003eFormulated without common irritants for gentler repeat use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does iroiro keep hair hydrated and smooth after dyeing?\u003c\/h3\u003e\n\u003cp\u003eThe formula features an advanced hydration system with eight types of hyaluronic acid plus a blend of fermented natural oils like Sunflower Seed, Camellia Seed, and Moringa Oleifera. Together these ingredients lock in moisture, reduce dryness, and leave colored hair looking glossy and feeling soft.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEight hyaluronic acid variants for multi-level hydration\u003c\/li\u003e\n  \u003cli\u003eFermented oils penetrate and nourish stressed strands\u003c\/li\u003e\n  \u003cli\u003eReduces post-color dryness and improves comb-through manageability\u003c\/li\u003e\n  \u003cli\u003eEnhances natural sheen without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does gray coverage and color longevity last?\u003c\/h3\u003e\n\u003cp\u003eFormulated as a permanent color, iroiro is designed to deliver enduring pigment that resists fading through normal washing. Results vary by hair porosity and maintenance routine, but with proper aftercare — sulfate-free shampoos and regular conditioning — color retention improves noticeably.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePermanent dye base for long-lasting pigment\u003c\/li\u003e\n  \u003cli\u003eHydration and cuticle support help lock color in place\u003c\/li\u003e\n  \u003cli\u003eBest results on pre-treated or natural hair of similar shades\u003c\/li\u003e\n  \u003cli\u003eFollow-up care enhances vibrancy and reduces fade\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: iroiro Permanent Gray Coverage Hair Color suits anyone looking to cover gray hair at home without harsh chemicals or complicated mixing steps. It’s a practical choice for people who want professional-level permanent color with added moisturizing and scalp-friendly ingredients — ideal for dry, stressed, or color-conscious hair that benefits from gentler formulations.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is iroiro safe for sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is ammonia-free and excludes SLS, SLES, PEGs, and parabens, making it gentler; perform a patch test before full use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need a developer to use this product?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No separate developer is required—the shake-and-apply system activates the permanent color in one bottle.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":57794494366028,"sku":"B0DWGW9NQN","price":27.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iroiro-bottle-front-brown.jpg?v=1781483137","url":"https:\/\/belvera.co.uk\/products\/iroiro-permanent-gray-coverage-hair-color-brown-4-72-oz-ammonia-free-hydrating-permanent-dye","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}