{"product_id":"iroiro-permanent-gray-coverage-hair-color-burgundy-brown-4-72-oz-ammonia-free-hydrating-formula","title":"iroiro Permanent Gray Coverage Hair Color — Burgundy Brown 4.72 oz, Ammonia-Free Hydrating Formula","description":"\u003cp\u003e\u003cstrong\u003eiroiro Permanent Gray Coverage Hair Color in Burgundy Brown is an ammonia-free, shake-and-apply permanent dye that covers gray hair while hydrating and nourishing strands for salon-quality color at home.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTransforming at-home hair color from a messy chore into a simple routine, iroiro’s permanent gray coverage delivers rich burgundy-brown tones without complicated mixing or strong chemical odors. The formula avoids harsh additives like SLS, SLES, PEGs, and parabens, and combines fermented natural oils, a plant-derived scalp care complex, and eight types of hyaluronic acid to support hair moisture and manageability. Designed for people who want dependable gray coverage with a gentler ingredient profile, this product emphasizes ease of use, scalp comfort, and long-lasting color payoff.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the shake-and-apply system simplify coloring my hair?\u003c\/h3\u003e\n\u003cp\u003eThe patented shake-and-apply method removes the need for measuring or separate developer bottles. A single-step applicator mixes on shaking, giving a drip-resistant cream that spreads evenly over roots and lengths for consistent gray coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo separate mixing — shake to activate the formula.\u003c\/li\u003e\n  \u003cli\u003eCreamy texture reduces drips and splatter during application.\u003c\/li\u003e\n  \u003cli\u003eEven distribution helps avoid patchy color or missed grays.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this color safely cover stubborn gray hair and last?\u003c\/h3\u003e\n\u003cp\u003eFormulated for permanent gray coverage, the dye is designed to penetrate and deposit pigment that resists fading while fully concealing gray strands. It uses a permanent coloring system without ammonia to minimize harshness but still delivers durable color results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePermanent color technology targets resistant gray hairs.\u003c\/li\u003e\n  \u003cli\u003eAmmonia-free option to reduce intense odors and scalp irritation.\u003c\/li\u003e\n  \u003cli\u003eLong-wear pigments help maintain richness between touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this formula protect and hydrate hair and scalp?\u003c\/h3\u003e\n\u003cp\u003eInstead of stripping moisture, the formula includes eight types of hyaluronic acid to attract and lock in hydration throughout the hair shaft and on the scalp. Fermented oils such as Sunflower Seed, Camellia Seed, and Moringa Oleifera provide nourishment to stressed strands, improving softness and shine after coloring.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEight hyaluronic acid variants restore and retain moisture for smooth hair.\u003c\/li\u003e\n  \u003cli\u003eFermented natural oils replenish lipids and support hair elasticity.\u003c\/li\u003e\n  \u003cli\u003ePlant-derived scalp complex soothes and helps maintain scalp balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the product free from unwanted chemicals and suitable for sensitive noses?\u003c\/h3\u003e\n\u003cp\u003eYes. The blend avoids SLS, SLES, PEGs, parabens and other common harsh additives, and its ammonia-free composition results in a gentler scent profile. This reduces the risk of strong chemical odors that can make at-home coloring unpleasant.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo SLS\/SLES\/PEGs\/parabens — formulated for cleaner ingredient preferences.\u003c\/li\u003e\n  \u003cli\u003eAmmonia-free to lessen intense chemical smell during processing.\u003c\/li\u003e\n  \u003cli\u003eConditioning agents help reduce post-color dryness or brittleness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? iroiro Permanent Gray Coverage Hair Color in Burgundy Brown is ideal for people seeking reliable full gray coverage and a deep, warm brown-red shade without salon complexity. It suits those who prefer gentler formulas with moisturizing benefits and fewer harsh additives, as well as anyone wanting an easier, cleaner-at-home coloring routine that still delivers professional-looking results. For best outcome, follow the included instructions and perform a patch test if you have sensitive skin or scalp history.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color last on gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: This permanent formula is designed for long-lasting coverage; expect durable pigment until new hair growth requires a touch-up.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need a developer or extra mixing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—iroiro uses a shake-and-apply system that activates the formula without separate developers or complicated mixing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":57794494660940,"sku":"B0DWGYXF8H","price":27.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iroiro-burgundy-brown-front-packaging.jpg?v=1781483151","url":"https:\/\/belvera.co.uk\/products\/iroiro-permanent-gray-coverage-hair-color-burgundy-brown-4-72-oz-ammonia-free-hydrating-formula","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}