{"product_id":"iroiro-permanent-gray-coverage-hair-color-dark-brown-4-72-oz-ammonia-free-hydrating-formula","title":"iroiro Permanent Gray Coverage Hair Color — Dark Brown 4.72 oz, Ammonia-Free Hydrating Formula","description":"\u003cstrong\u003eiroiro Permanent Gray Coverage Hair Color (Dark Brown) is an ammonia-free, shake-and-apply permanent hair dye formulated to cover gray hair while nourishing and hydrating strands.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for at-home use, this 4.72 oz bottle simplifies coloring with a single-step shake-and-apply system that removes complicated mixing and minimizes drips and odors. The formula avoids harsh additives like SLS, SLES, PEGs, parabens and gluten, and pairs plant-derived scalp care agents with fermented natural oils and multiple hyaluronic acid types to help maintain moisture and softness during the coloring process.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the shake-and-apply system make coloring easier?\u003c\/h3\u003e\n\u003cp\u003eThe shake-and-apply design eliminates the need to prepare developer or mix multiple components. You just shake to activate, apply from the bottle, and follow the timing instructions for full coverage. This reduces mess, speeds up application, and is more user-friendly for first-time dyers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo separate developer or bowls required — dye dispenses directly from the bottle.\u003c\/li\u003e\n  \u003cli\u003eDrip-minimizing nozzle for neater application and less waste.\u003c\/li\u003e\n  \u003cli\u003eConsistent activation every use from the internal mixing mechanism.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this color effectively cover gray hair and deliver long-lasting tone?\u003c\/h3\u003e\n\u003cp\u003eFormulated specifically to address gray strands, the permanent dye penetrates the hair shaft to provide durable pigment and uniform coverage. Expect even tones and reduced patchiness when application follows the included directions. Results depend on hair texture and previous color, but the product is engineered for dependable gray coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePigment designed for full gray concealment and consistent dark brown shade.\u003c\/li\u003e\n  \u003cli\u003ePermanent chemistry locks color for longer wear than temporary rinses.\u003c\/li\u003e\n  \u003cli\u003eDirections include guidance for stubborn or mature grays to optimize outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the formula care for scalp and hair during coloring?\u003c\/h3\u003e\n\u003cp\u003eThe dye blends a plant-derived scalp care complex with Vitamin B7 and a hydrating system of eight different hyaluronic acid types to help preserve moisture. Fermented oils—such as sunflower seed, camellia seed and moringa—are added to nurture and soften strands that can be stressed by chemical processing. The overall aim is to leave hair feeling smoother and less dry after coloring.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEight-hyaluronic acid blend to help maintain scalp and hair hydration.\u003c\/li\u003e\n  \u003cli\u003eFermented natural oils nourish cuticles and add surface shine.\u003c\/li\u003e\n  \u003cli\u003eVitamin B7 supports hair texture and helps reduce roughness post-color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the product free from strong chemical smells and harsh additives?\u003c\/h3\u003e\n\u003cp\u003eYes. The formulation avoids common irritants such as ammonia and several surfactants and preservatives, which contributes to a milder scent profile and gentler performance. While any permanent color has a processing odor, this product is designed to be noticeably less pungent and to be kinder to sensitive scalps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAmmonia-free base reduces strong chemical scent and scalp irritation risk.\u003c\/li\u003e\n  \u003cli\u003eFree from SLS, SLES, PEGs, parabens and gluten for a cleaner ingredient list.\u003c\/li\u003e\n  \u003cli\u003eReduced-odor chemistry for a more pleasant at-home application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? iroiro Permanent Gray Coverage Hair Color in Dark Brown is suited to anyone seeking an easy, at-home permanent solution to conceal grays while improving hair manageability and moisture. It fits users who prefer gentler hair color options without ammonia, people wanting less mess and faster application, and those who value additional hydration and nourishment during coloring. If you have highly sensitive scalp conditions or specific allergies, perform a patch test and consult product instructions before full use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color last on gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Permanent pigments are formulated for long-lasting coverage; actual duration depends on hair type and care but is designed to outlast temporary rinses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need a separate developer with this product?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No separate developer is required — the internal shake-and-apply system activates the formula for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":57794495217996,"sku":"B0DWGZTLT4","price":27.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iroiro-dark-brown-front-packaging.jpg?v=1781483163","url":"https:\/\/belvera.co.uk\/products\/iroiro-permanent-gray-coverage-hair-color-dark-brown-4-72-oz-ammonia-free-hydrating-formula","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}