{"product_id":"iroiro-permanent-gray-coverage-hair-color-denim-blue-4-72-oz-ammonia-free-hydrating-permanent-dye","title":"iroiro Permanent Gray Coverage Hair Color — Denim Blue 4.72 oz, Ammonia-Free Hydrating Permanent Dye","description":"\u003cstrong\u003eiroiro Permanent Gray Coverage in Denim Blue is an ammonia-free, shake-and-apply permanent hair color designed to fully cover gray while hydrating and nourishing hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis single-step, ready-to-use permanent color simplifies at-home hair dyeing with a drip-free, mixing-free applicator and a gentle formulation made for sensitive scalps. The 4.72 oz bottle delivers long-lasting Denim Blue pigment, fortified with a plant-derived scalp complex, fermented natural oils, and a multi-weight hyaluronic hydration system. Free from SLS, SLES, PEGs, parabens and strong chemical odors, it provides an easier, more comfortable coloring experience without compromising on coverage or shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product cover stubborn gray hairs?\u003c\/h3\u003e\n\u003cp\u003eiroiro’s formula deposits concentrated pigment that bonds to each strand for reliable gray concealment, even on resistant areas. The permanent chemistry ensures the new color integrates with your natural tones for consistent results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePermanent color system engineered for gray coverage\u003c\/li\u003e\n  \u003cli\u003eEven pigment distribution via shake-and-apply bottle\u003c\/li\u003e\n  \u003cli\u003eDesigned to penetrate cuticle for long-lasting wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula gentle enough for sensitive scalps and treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe product avoids ammonia and common harsh additives, using a plant-derived scalp care complex plus Vitamin B7 to soothe and support the hair cuticle. Fermented oils and multiple hyaluronic acids help maintain moisture so color application is less drying than many conventional permanents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAmmonia-free, no SLS\/SLES\/PEGs\/parabens\u003c\/li\u003e\n  \u003cli\u003eVitamin B7 and plant-derived scalp complex to reduce irritation\u003c\/li\u003e\n  \u003cli\u003eHydration system with eight types of hyaluronic acid\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the application process different from regular dyes?\u003c\/h3\u003e\n\u003cp\u003eRather than juggling separate developer and color tubes, this product uses a shake-and-apply delivery: shake the bottle to mix ingredients and apply directly, minimizing spills and measuring errors. The design speeds up the routine and reduces mess for at-home users.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePre-mixed, no-measure single bottle for convenience\u003c\/li\u003e\n  \u003cli\u003eDrip-minimizing applicator for cleaner application\u003c\/li\u003e\n  \u003cli\u003eShorter prep and fewer tools required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does iroiro help hair feel and look after coloring?\u003c\/h3\u003e\n\u003cp\u003eBeyond color performance, the formula aims to leave hair soft, manageable, and luminous by combining fermented natural oils (like Sunflower Seed, Camellia Seed, Moringa Oleifera) with a hydration complex. This helps reduce the brittle texture often associated with permanent dyes and improves overall shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive fermented oils for nourishment and softness\u003c\/li\u003e\n  \u003cli\u003eHydration with eight hyaluronic acid types to prevent dryness\u003c\/li\u003e\n  \u003cli\u003eFormulation minimizes strong chemical odor for a more pleasant experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: iroiro Permanent Gray Coverage in Denim Blue is ideal for anyone wanting dependable gray coverage with a bold blue shade and a simplified at-home routine — especially those who prefer ammonia-free products, have sensitive scalps, or seek added hydration and nourishment during coloring. It suits users who want professional-looking permanent color without complex mixing or strong chemical smells.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this cover 100% gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—designed for reliable permanent gray coverage, it deposits concentrated pigment to cover resistant grays.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is a patch test required?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—perform a skin patch test 48 hours before use to check for sensitivity, even with an ammonia-free formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":57794493514060,"sku":"B0DWGRLW12","price":24.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iroiro-denim-blue-front-packaging.jpg?v=1781483112","url":"https:\/\/belvera.co.uk\/products\/iroiro-permanent-gray-coverage-hair-color-denim-blue-4-72-oz-ammonia-free-hydrating-permanent-dye","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}