{"product_id":"iroiro-premium-natural-semi-permanent-hair-color-45-deep-blue-8oz-vegan-cruelty-free-eco-pouch","title":"IROIRO Premium Natural Semi-Permanent Hair Color 45 Deep Blue (8oz) | Vegan, Cruelty-Free, Eco-Pouch","description":"\u003cdiv\u003e\n  \u003ch2\u003eVibrant Color, Gentle Care\u003c\/h2\u003e\n  \u003cp\u003eMeet IROIRO Premium Natural Semi-Permanent Hair Color in Deep Blue. This vivid shade is designed for striking, fade-friendly results while prioritizing hair health and sustainability. The formula blends 95% natural ingredients with a nourishing touch of pure coconut oil, aiming to hydrate and protect hair during the coloring process. The result is a creamy, easy-to-apply dye that leaves hair feeling moisturized rather than stripped, making the coloring routine feel more comfortable and less stressful for everyday use.\u003c\/p\u003e\n  \u003cp\u003eIROIRO is built on a clean beauty promise. The dye is vegan and cruelty-free, and it avoids petrol-based chemicals, PEGs, parabens, synthetic preservatives, fragrances, peroxide, ammonia, PPD, and alcohol. This thoughtful formulation prioritizes a smoother routine and a pleasant, natural fragrance—a yuzu-cranberry scent that enhances the coloring experience without overpowering it.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVibrant, long-lasting color\u003c\/strong\u003e achieved with a formula that uses 95% natural ingredients and coconut oil for hydration during application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCream-based and gentle\u003c\/strong\u003e on dry or damaged hair, designed to restore manageability while coloring.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eClean beauty\u003c\/strong\u003e with no petrol-based chemicals, PEGs, parabens, or harsh preservatives, and no ammonia or PPD.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEco-friendly packaging\u003c\/strong\u003e via lightweight eco-pouches that minimize waste and shipping footprint.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFlexibility for color fans\u003c\/strong\u003e available in 4 oz and 8 oz sizes, ideal for different color routines and sustainability goals.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eSmart Packaging, Less Waste\u003c\/h3\u003e\n  \u003cp\u003eThe eco-pouch design helps you squeeze out every last drop of color, reducing waste and supporting a more sustainable beauty routine. With lighter packaging, shipping emissions are minimized and storage takes up less space, making it a practical choice for busy households.\u003c\/p\u003e\n  \u003cp\u003e\u003cstrong\u003eShade guidance and results\u003c\/strong\u003e for Deep Blue are best achieved with thoughtful prep. For those aiming for Silver, Platinum, or Pastel shades, a prior lightening to Level 10+ is recommended to maximize depth and hue accuracy. IROIRO is offered in both 4 oz and 8 oz eco-pouches to fit your color plan.\u003c\/p\u003e\n  \u003ch3\u003eWhat to expect in real life\u003c\/h3\u003e\n  \u003cp\u003eExpect a smooth, creamy application that glides onto hair, reducing mess and making it easier to distribute evenly. The fragrance is fresh and natural, designed to make the coloring session more pleasant. While results vary with starting color and hair condition, many users report a vibrant, glossy Deep Blue that fades gracefully with repeated washes, maintaining character without harsh shifts in hue.\u003c\/p\u003e\n  \u003cp\u003eIn short, this shade combines bold coloration with a gentler, more sustainable approach to at-home hair color. It’s a practical option for color lovers who value vegan, cruelty-free products and packaging that respects the planet.\u003c\/p\u003e\n  \u003ch3\u003eTwo quick benefits to remember\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNourishing formula\u003c\/strong\u003e supports hair health during color with coconut oil and natural ingredients.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnvironmentally conscious\u003c\/strong\u003e packaging reduces waste and carbon footprint.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is IROIRO 45 Deep Blue safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s vegan, cruelty-free, and formulated with about 95% natural ingredients, avoiding harsh chemicals; always perform a patch test first.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What should I know before using this shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For Silver, Platinum, or Pastel shades, pre-lighten to Level 10+. Results vary by starting base and hair condition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":56243954614604,"sku":"B07K519TY3","price":31.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iroiro-deep-blue-bottle-pour.jpg?v=1765815787","url":"https:\/\/belvera.co.uk\/products\/iroiro-premium-natural-semi-permanent-hair-color-45-deep-blue-8oz-vegan-cruelty-free-eco-pouch","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}