{"product_id":"iroiro-premium-natural-semi-permanent-hair-color-70-pink-4oz-vegan-cruelty-free-eco-pouch","title":"IROIRO Premium Natural Semi-Permanent Hair Color 70 Pink – 4oz | Vegan, Cruelty-Free, Eco Pouch","description":"\u003ch2\u003eWhy choose IROIRO Premium Natural Semi-Permanent Hair Color 70 Pink\u003c\/h2\u003e\n\u003cp\u003eIROIRO 70 Pink is designed for color lovers who want a vibrant, long-lasting shade rooted in natural ingredients. The formula features 95% natural ingredients and pure coconut oil to help nourish as color deposits. This semi-permanent color is truly vegan and cruelty-free, focusing on a clean approach that avoids petrol-based chemicals and many harsh additives found in typical dyes.\u003c\/p\u003e\n\u003ch3\u003eClean beauty you can feel good about\u003c\/h3\u003e\n\u003cp\u003eWhat sets IROIRO apart is a commitment to a cleaner formulation. The color is free from petrol-based chemicals, PEGs, parabens, synthetic preservatives, peroxide, ammonia, PPD, and alcohol. A light, natural fragrance contributes to a pleasant coloring experience without overpowering scents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVibrant, long-lasting color: A rich hue that remains true across washes while nourishing hair with coconut oil.\u003c\/li\u003e\n  \u003cli\u003eCream-based and gentle: The creamy texture glides on, helping dry or damaged hair feel less stressed during coloring.\u003c\/li\u003e\n  \u003cli\u003eNatural fragrance: A light yuzu-cranberry scent enhances the experience without being overpowering.\u003c\/li\u003e\n  \u003cli\u003eEco-conscious packaging: Lightweight eco-pouches reduce waste and carbon footprint.\u003c\/li\u003e\n  \u003cli\u003eSuitable for lightened hair: For Silver, Platinum, or Pastel results, pre-lighten to Level 10+ for best alignment with pink shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it works in real life\u003c\/h3\u003e\n\u003cp\u003eApply the pink shade to clean hair and process according to the included instructions. Rinse to reveal a vivid pink that can vary depending on your starting color. Pair with a conditioning routine to help maintain moisture and softness after color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHair-friendly color that nourishes: Coconut oil supports moisture during color processing.\u003c\/li\u003e\n  \u003cli\u003eVersatile for home use: A 4 oz pouch is ideal for occasional updates; 8 oz options suit more frequent refreshes.\u003c\/li\u003e\n  \u003cli\u003eEco-friendly and conscientious: Recyclable packaging aligns with an eco-conscious lifestyle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho is this for?\u003c\/h2\u003e\n\u003cp\u003eDesigned for color enthusiasts seeking a true vegan, cruelty-free pink without harsh chemical exposure. It offers a pathway to vibrant pink hues for lighter hair or accent strands while leaving room for personal experimentation.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes IROIRO Premium Natural Semi-Permanent Hair Color 70 Pink different from traditional dyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It's vegan and cruelty-free, with 95% natural ingredients and coconut oil, avoiding petrol-based chemicals and common harsh additives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I prepare my hair to use the pink shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For best results on lighter hair, pre-lighten to Level 10+. Results vary with starting color and hair condition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":56228652253516,"sku":"B01IU3LB2O","price":25.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iroiro-70-pink-bottle.jpg?v=1765656543","url":"https:\/\/belvera.co.uk\/products\/iroiro-premium-natural-semi-permanent-hair-color-70-pink-4oz-vegan-cruelty-free-eco-pouch","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}