{"product_id":"iroiro-premium-neon-blue-340-semi-permanent-hair-color-4oz","title":"IROIRO Premium Neon Blue 340 | Semi-Permanent Hair Color (4oz)","description":"\u003ch2\u003eVibrant color with nourishing, natural care\u003c\/h2\u003e\n\u003cp\u003eExperience IROIRO Premium Natural Semi-Permanent Hair Color in 340 Neon Blue—a bold shade designed for vibrant results without harsh chemicals. The formula blends 95% natural ingredients with pure coconut oil to nourish and hydrate while you color.\u003c\/p\u003e\n\u003cp\u003eOur cream-based dye glides on smoothly, transforming dry or damaged hair with a gentle, pampering experience. A natural yuzu-cranberry scent enhances the process, turning coloring into a pleasant routine rather than a chore.\u003c\/p\u003e\n\u003ch3\u003eGentle, cream-based formula you can feel\u003c\/h3\u003e\n\u003cp\u003eIROIRO’s color is formulated to be kinder to your hair. The cream texture minimizes irritation while delivering rich payoff, so you can enjoy a comfortable coloring experience without sacrificing performance.\u003c\/p\u003e\n\u003ch3\u003eClean beauty you can trust\u003c\/h3\u003e\n\u003cp\u003eCommitted to clean beauty, IROIRO avoids petrol-based chemicals, PEGs, parabens, and synthetic preservatives such as certain preservatives, fragrances, peroxide, ammonia, PPD, and alcohol. This approach aims to give you a dye you can feel confident using on your hair.\u003c\/p\u003e\n\u003ch3\u003eEco-friendly packaging and sustainability\u003c\/h3\u003e\n\u003cp\u003eIROIRO uses eco-pouches instead of traditional bottles or jars. These lightweight, compact packs reduce waste, support more efficient shipping, and help you use every last drop, contributing to a smaller carbon footprint and simpler storage.\u003c\/p\u003e\n\u003ch3\u003eShade guidance and usage tips\u003c\/h3\u003e\n\u003cp\u003e340 Neon Blue is best enjoyed when hair is pre-lightened to achieve the most vivid result. For those exploring Silver, Platinum, or Pastel shades, Level 10+ pre-lightening is recommended for hue accuracy. Available in 4 oz and 8 oz eco-pouches to suit different routines.\u003c\/p\u003e\n\u003cp\u003eIn practice, you’ll notice the color’s brightness during and after application, with a smooth, manageable process that supports healthy-looking hair between color sessions.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect when you color\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVibrant, long-lasting color that stays bright through washes and styling.\u003c\/li\u003e\n  \u003cli\u003eHair-friendly formula with nourishing coconut oil to help maintain softness and hydration.\u003c\/li\u003e\n  \u003cli\u003eA pleasant, natural fragrance that enhances the coloring experience without overpowering scents.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n  \u003cli\u003eEasy cream application suitable for at-home color routines.\u003c\/li\u003e\n  \u003cli\u003eFree from harsh chemicals for a cleaner beauty approach.\u003c\/li\u003e\n  \u003cli\u003eEco-conscious packaging that minimizes waste and supports sustainable beauty habits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is IROIRO Neon Blue 340 vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. IROIRO is vegan and cruelty-free, formulated with 95% natural ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to pre-lighten my hair for Neon Blue?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For best results, pre-lighten hair to Level 10+ before applying Neon Blue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":56228367696204,"sku":"B07K45QH7N","price":25.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iroiro-premium-semi-permanent-hair-color-340-neon-blue-bottle.jpg?v=1765650149","url":"https:\/\/belvera.co.uk\/products\/iroiro-premium-neon-blue-340-semi-permanent-hair-color-4oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}