{"product_id":"iroiro-semi-permanent-hair-color-30-violet-4oz-cream-100-vegan-coconut-oil-conditioning","title":"iroiro Semi-Permanent Hair Color 30 Violet — 4oz Cream, 100% Vegan \u0026 Coconut Oil Conditioning","description":"\u003cp\u003e\u003cstrong\u003eiroiro 30 Violet is a 100% vegan, semi-permanent cream color that delivers vivid violet tones while conditioning hair with coconut oil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned and made in the USA with 95% natural ingredients, this semi-permanent dye gives you bold, glossy color without peroxide, ammonia, PPD, parabens, or synthetic fragrances. The cream formula deposits rich pigment while helping to hydrate and smooth hair, and a natural yuzu-cranberry scent makes the application pleasant. Packaged in lightweight eco-pouches to cut waste and shipping emissions, iroiro blends performance with cleaner, more sustainable choices.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the violet shade last and how does it fade?\u003c\/h3\u003e\n\u003cp\u003eSemi-permanent dyes like iroiro typically last several weeks depending on hair porosity, how light your base is, and your aftercare routine. Color gradually softens with shampooing and exposure to water and sun, often transitioning into softer mauve or pastel tones rather than abrupt stripping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eExpect multiple washes before significant fading—frequency varies by hair type and porosity.\u003c\/li\u003e\n  \u003cli\u003eUse sulfate-free, color-safe shampoos and cold water to extend vibrancy.\u003c\/li\u003e\n  \u003cli\u003ePre-lighten hair to Level 10+ for the truest violet payoff; darker bases will produce deeper, muted tones.\u003c\/li\u003e\n  \u003cli\u003eConsider occasional color-depositing conditioners to refresh hue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for dry or damaged hair, and how does it condition?\u003c\/h3\u003e\n\u003cp\u003eiroiro’s cream base is formulated to be gentle and moisturizing, enriched with pure coconut oil to help replenish hydration during coloring. The formula avoids harsh and drying ingredients so it can be used on sensitized hair without the added stress of peroxide or ammonia.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut oil helps smooth the hair cuticle and adds shine while color deposits.\u003c\/li\u003e\n  \u003cli\u003eNo alcohol or synthetic preservatives that can strip moisture.\u003c\/li\u003e\n  \u003cli\u003eCream texture allows even pigment distribution and less mechanical damage during application.\u003c\/li\u003e\n  \u003cli\u003eFor very damaged hair, do a strand test and follow with a deep-conditioning treatment afterward.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat preparation and application steps give the best violet results?\u003c\/h3\u003e\n\u003cp\u003eFor vibrant 30 Violet, starting on a lightened canvas yields the clearest violet tones. The easy-to-apply pouch delivers a creamy consistency—apply to towel-dried hair, process according to your desired intensity, then rinse until water runs clear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePre-lighten to Level 10+ for pastel, silver, or platinum-interpreted violets.\u003c\/li\u003e\n  \u003cli\u003eApply to clean, damp hair for even coverage; use gloves and a tint brush for precision.\u003c\/li\u003e\n  \u003cli\u003eCheck a strand during processing to control depth; leave longer for richer color.\u003c\/li\u003e\n  \u003cli\u003eRinse with cool water and finish with a color-safe conditioner to seal the cuticle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? iroiro 30 Violet is ideal for color-savvy people seeking a vibrant, semi-permanent violet without harsh chemicals—perfect for those who prioritize clean ingredients, vegan formulas, and eco-conscious packaging. If you want striking color while maintaining hair moisture and minimizing environmental impact, this is a suitable choice. Note: for silver or pastel variations, pre-lightening is recommended. Always perform a patch\/strand test before full application to confirm desired results and compatibility.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey product highlights:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% vegan, cruelty-free semi-permanent hair color.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA with 95% natural ingredients and pure coconut oil.\u003c\/li\u003e\n  \u003cli\u003eFree from peroxide, ammonia, PPD, parabens, synthetic fragrances, and alcohol.\u003c\/li\u003e\n  \u003cli\u003eEco-friendly, low-waste 4 oz pouch for efficient use and reduced shipping footprint.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Cocos Nucifera (Coconut) Oil, 1,3-Propanediol, Glyceryl Stearate \u0026amp; Cetearyl Alcohol \u0026amp; Sodium Stearoyl Lactylate, Cetyl Alcohol, Vegetable Glycerin, Behentrimonium Chloride, Hydrolysed Soy Protein, Benzoic Acid \u0026amp; Sorbic Acid \u0026amp; Dehydroacetic Acid \u0026amp; Caprylyl Glycol \u0026amp; Benzyl alcohol, Fragrance, Tetrasodium Glutamate Diacetate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Basic Blue 9, Violet 1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to bleach my hair for this violet shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For true 30 Violet results, pre-lighten hair to Level 10+; on darker bases the color will appear deeper or muted.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is iroiro safe for sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: iroiro avoids peroxide, ammonia, PPD, parabens, and synthetic fragrances, but perform a patch test if you have a sensitive scalp.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":57794465792332,"sku":"B01IU3KIQY","price":24.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iroiro-front-packaging-4oz.jpg?v=1781482523","url":"https:\/\/belvera.co.uk\/products\/iroiro-semi-permanent-hair-color-30-violet-4oz-cream-100-vegan-coconut-oil-conditioning","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}