{"product_id":"iroiro-semi-permanent-hair-color-deep-blue-4-oz-vegan-cream-formula-with-coconut-oil","title":"iroiro Semi-Permanent Hair Color Deep Blue 4 oz — Vegan, Cream Formula with Coconut Oil","description":"\u003cstrong\u003eIROIRO Premium Natural Semi-Permanent Hair Color 45 Deep Blue is a vegan, cream-based semi-permanent dye that delivers rich blue color while nourishing hair with coconut oil and 95% natural ingredients.\u003c\/strong\u003e\n\n\u003cp\u003eThis semi-permanent Deep Blue from IROIRO blends vivid pigment with gentle care. Formulated in the USA and free from harsh additives like ammonia, peroxide, parabens, and PPD, the 4 oz eco-pouch offers an easy-to-use, low-waste option for vibrant color refreshes. The cream texture spreads smoothly for even coverage, and a natural yuzu-cranberry fragrance makes the application pleasant. Ideal for refreshed color, color layering, or creative accents, this shade performs best on pre-lightened hair when aiming for the brightest blues.\u003c\/p\u003e\n\n\u003ch3\u003eHow intense will the Deep Blue shade look on my hair?\u003c\/h3\u003e\n\u003cp\u003eColor intensity depends on your starting level: the lighter the base, the truer and brighter the blue. On naturally dark hair the result is a subtle tint or blue sheen; on lifted hair it shows rich, saturated blue tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLevel 10 (very light blonde): bright, vivid Deep Blue.\u003c\/li\u003e\n  \u003cli\u003eLevel 8–9 (light blonde): strong blue with slightly muted depth.\u003c\/li\u003e\n  \u003cli\u003eLevel 4–7 (medium to dark): blue undertones or teal-tinted shine.\u003c\/li\u003e\n  \u003cli\u003eLevel 1–3 (natural black): faint blue sheen, consider lightening first.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply this semi-permanent color for even results?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried hair with gloves and a tint brush for targeted coverage or use hands for full-head application. Process times are shorter than permanent dyes and depend on the depth of color you want—monitor frequently to reach your desired tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSection hair into manageable panels for even distribution.\u003c\/li\u003e\n  \u003cli\u003eApply color from roots to ends or mid-shaft for refreshing previously colored ends.\u003c\/li\u003e\n  \u003cli\u003eProcess, rinse with cool water until water runs clear to lock pigment.\u003c\/li\u003e\n  \u003cli\u003eCondition afterward to seal moisture and maintain shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat care routine keeps Deep Blue looking fresh longer?\u003c\/h3\u003e\n\u003cp\u003eSulfate-free washing, cool water rinses, and reduced heat styling extend semi-permanent color life. Use gentle, color-safe shampoos and nourishing conditioners to protect pigments and hair health.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWash 2–3 times weekly with cold or cool water to minimize fading.\u003c\/li\u003e\n  \u003cli\u003eUse leave-in treatments or conditioners with coconut oil to boost hydration.\u003c\/li\u003e\n  \u003cli\u003eAvoid daily hot tools or use heat protectant when styling.\u003c\/li\u003e\n  \u003cli\u003eTop up with small applications from the 4 oz pouch for color refreshes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy choose IROIRO’s eco-pouch and natural formula?\u003c\/h3\u003e\n\u003cp\u003eIROIRO’s pouch design reduces plastic waste and shipping emissions while enabling nearly zero product waste. The formula prioritizes natural ingredients and excludes common harsh chemicals, delivering color with added nourishment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEco-pouch uses less material and is lightweight for reduced carbon footprint.\u003c\/li\u003e\n  \u003cli\u003eCream base enriched with coconut oil hydrates during coloring.\u003c\/li\u003e\n  \u003cli\u003eFree from ammonia, peroxide, parabens, PPD, synthetic fragrances, and PEGs.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA with 95% natural ingredients and vegan, cruelty-free standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? IROIRO Deep Blue 45 in the 4 oz pouch fits anyone seeking a bold blue refresh without permanent commitment—color creatives, salon professionals testing looks, or home users who prefer cleaner ingredient lists and eco-conscious packaging. It’s especially suited for people with lightened hair aiming for vivid blue results, and for those who want a nourishing, low-waste color option that supports sustainability and hair health.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Cocos Nucifera (Coconut) Oil, 1,3-Propanediol, Glyceryl Stearate \u0026amp; Cetearyl Alcohol \u0026amp; Sodium Stearoyl Lactylate, Cetyl Alcohol, Vegetable Glycerin, Behentrimonium Chloride, Hydrolysed Soy Protein, Benzoic Acid \u0026amp; Sorbic Acid \u0026amp; Dehydroacetic Acid \u0026amp; Caprylyl Glycol \u0026amp; Benzyl alcohol, Fragrance, Tetrasodium Glutamate Diacetate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Basic Blue 3, Basic Blue 7\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is IROIRO Deep Blue 45 permanent?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, it's a semi-permanent dye that gradually fades and can be refreshed without harsh developers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to bleach my hair first?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For bright, true blue results, pre-lighten to Level 10+; darker hair will show subtler tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":57794470314316,"sku":"B07K9JTZ5Z","price":24.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iroiro-deep-blue-front-pouch.jpg?v=1781482643","url":"https:\/\/belvera.co.uk\/products\/iroiro-semi-permanent-hair-color-deep-blue-4-oz-vegan-cream-formula-with-coconut-oil","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}