{"product_id":"iroiro-semi-permanent-hair-color-pastel-lavender-4-oz-vegan-coconut-oil-conditioning","title":"iroiro Semi-Permanent Hair Color Pastel Lavender (4 oz) — Vegan, Coconut Oil Conditioning","description":"\u003cp\u003e\u003cstrong\u003eIROIRO 210 Pastel Lavender is a 100% vegan, cream-based semi-permanent hair color that deposits soft lavender tones while conditioning hair with coconut oil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade in the USA from 95% natural ingredients, IROIRO’s Pastel Lavender delivers a gentle, nourishing way to add pastel color without peroxide, ammonia, PPD, or synthetic preservatives. The formula is cream-thick for easy application, scented with natural yuzu-cranberry, and packaged in a lightweight eco-pouch to reduce waste and ship more sustainably.\u003c\/p\u003e\n\n\u003ch3\u003eHow vivid and long-lasting is Pastel Lavender on lightened hair?\u003c\/h3\u003e\n\u003cp\u003eOn hair pre-lightened to Level 10+, the pastel lavender will appear soft but clearly visible, lasting several washes depending on care and porosity. Because it’s semi-permanent and free of peroxide, saturation is vivid initially and gradually fades with shampooing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest results on hair lightened to level 10+\u003c\/li\u003e\n  \u003cli\u003eLasts multiple washes; duration varies by hair porosity\u003c\/li\u003e\n  \u003cli\u003eGradual, even fade—no harsh chemical stripping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shade damage my hair or dry it out?\u003c\/h3\u003e\n\u003cp\u003eIRI OIRO’s formula is designed to minimize damage: it contains pure coconut oil and avoids drying agents like alcohol and peroxide. The cream base helps coat and hydrate strands while depositing color, so hair often feels softer, not brittle, after application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInfused with coconut oil to help moisturize\u003c\/li\u003e\n  \u003cli\u003eNo ammonia, peroxide, PPD, or alcohol in the mix\u003c\/li\u003e\n  \u003cli\u003eCream texture supports easier, gentler application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and get consistent pastel results at home?\u003c\/h3\u003e\n\u003cp\u003eFor pastel lavender, start with evenly lightened hair (Level 10+). Apply from roots to ends with gloved hands or an applicator brush, process for the recommended time, then rinse with cool water to help lock the tone. Use sulfate-free, color-safe products to extend vibrancy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePre-lighten to recommended level for best tone\u003c\/li\u003e\n  \u003cli\u003eApply evenly; saturate each section for uniform color\u003c\/li\u003e\n  \u003cli\u003eRinse with cool water and use color-safe shampoo\/conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy choose IROIRO’s eco-pouch packaging?\u003c\/h3\u003e\n\u003cp\u003eIROIRO uses lightweight eco-pouches instead of heavy bottles to reduce shipping emissions and material waste. The flexible pouch design also helps you squeeze out nearly all product, lowering leftover waste and giving you more value per purchase.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmaller carbon footprint for shipping and storage\u003c\/li\u003e\n  \u003cli\u003eFlexible pouch enables minimal product waste\u003c\/li\u003e\n  \u003cli\u003eAvailable in 4 oz and 8 oz sizes to match needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: IROIRO 210 Pastel Lavender is aimed at color enthusiasts who want a gentle, vegan semi-permanent pastel without harsh chemicals and who have—or are willing to achieve—lightened hair for best payoff. It’s ideal for people seeking an eco-conscious brand, conditioned-feel formulas, and easy at-home application. If you prefer deeper or more permanent coverage, consider professional dyeing or a different formula; for soft lavender results with conditioning benefits and sustainable packaging, IROIRO is a strong match.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Cocos Nucifera (Coconut) Oil, 1,3-Propanediol, Glyceryl Stearate \u0026amp; Cetearyl Alcohol \u0026amp; Sodium Stearoyl Lactylate, Cetyl Alcohol, Vegetable Glycerin, Behentrimonium Chloride, Hydrolysed Soy Protein, Benzoic Acid \u0026amp; Sorbic Acid \u0026amp; Dehydroacetic Acid \u0026amp; Caprylyl Glycol \u0026amp; Benzyl alcohol, Fragrance, Tetrasodium Glutamate Diacetate, Citric Acid, Guar Hydroxypropyltrimonium Chloride, HC Blue 15, Basic Violet 2\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to bleach my hair first for pastel lavender?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — for true pastel lavender, pre-lighten hair to Level 10+ for best color clarity and evenness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is IROIRO 210 safe for damaged hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is gentle and includes coconut oil, but assess strand health first; consult a stylist for severely compromised hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":57794470019404,"sku":"B07K4N97CL","price":24.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/iroiro-pastel-lavender-front-pouch.jpg?v=1781482631","url":"https:\/\/belvera.co.uk\/products\/iroiro-semi-permanent-hair-color-pastel-lavender-4-oz-vegan-coconut-oil-conditioning","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}