{"product_id":"it-cosmetics-bye-bye-dark-spots-concealer-brightening-serum-medium-coverage-natural-finish-shade-31-medium-neutral-0-22-oz","title":"IT Cosmetics Bye Bye Dark Spots Concealer + Brightening Serum – Medium Coverage, Natural Finish, Shade 31 Medium Neutral (0.22 oz)","description":"\u003ch2\u003eAll-in-One Brightening Concealer + Serum\u003c\/h2\u003e\u003cp\u003eMeet a lightweight, buildable formula that functions as both concealer and brightening serum. Shade 31 Medium Neutral is designed to blend seamlessly with mid-tone complexions, delivering a natural finish whether worn solo or layered under foundation.\u003c\/p\u003e\u003cp\u003eKey ingredients work together to support a fresh-faced look: 2% niacinamide helps even skin tone, hyaluronic acid provides hydration that can last through the day, and caffeine adds a brightness-enhancing touch. Over time, the formula aims to improve the appearance of bare skin with continued use, while keeping the surface comfortable and smooth to the touch.\u003c\/p\u003e\u003cp\u003eDeveloped with dermatologists and plastic surgeons, this product has been clinically tested to fade the appearance of dark spots, under-eye circles, and texture after about 12 weeks of daily use. Results are described as improvements observed in studies, not guarantees for every user.\u003c\/p\u003e\u003cp\u003eThe built-in dual applicator gives you targeted precision: a doe-foot tip for spot or all-over application, plus a kabuki brush for blending into the skin. The design is travel-friendly and easy to refresh on the go, with weekly brush cleaning recommended to maintain performance.\u003c\/p\u003e\u003cp\u003eFormulated without fragrance, mineral oil, parabens, or talc, and suited for all skin types. The vegan formula aligns with a clean-beauty mindset, and it can be worn alone for a soft, natural glow or layered under foundation for extra coverage without heaviness.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply to areas that need brightening or all-over for a luminous base.\u003c\/li\u003e\n\u003cli\u003eUse the doe-foot tip for targeted coverage; blend with the built-in kabuki brush.\u003c\/li\u003e\n\u003cli\u003eLayer as needed for more coverage; finish with powder if you want a matte look.\u003c\/li\u003e\n\u003cli\u003eClean the brush weekly to maintain performance and hygiene.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy It Could Fit Your Routine\u003c\/h3\u003e\u003cp\u003eIf you want a lighter, skin-friendly option that can adapt from day to night, this product offers a flexible approach. Its hydration and brightening cues pair well with other IT Cosmetics skincare and makeup steps, helping you feel ready for the day without a heavy feel.\u003c\/p\u003e\u003ch3\u003eShade and Skin Compatibility\u003c\/h3\u003e\u003cp\u003eShade 31 Medium Neutral targets mid-tone complexions, but individual matching is personal. Consider testing on your jawline for the closest fit. The fragrance-free, vegan formula is designed to work across skin types without irritants.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for all skin types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s fragrance-free, vegan, and designed to work across all skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use the built-in doe-foot for targeted coverage or blend with the kabuki brush for a natural finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":56237253132620,"sku":"B0BPZRDFD2","price":42.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/it-cosmetics-bye-bye-dark-spots-concealer-tube.jpg?v=1765762314","url":"https:\/\/belvera.co.uk\/products\/it-cosmetics-bye-bye-dark-spots-concealer-brightening-serum-medium-coverage-natural-finish-shade-31-medium-neutral-0-22-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}