{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-medium-natural-water-resistant-full-coverage-24h-wear","title":"IT Cosmetics Bye Bye Under Eye Concealer (Medium Natural) – Water-Resistant Full Coverage, 24H Wear","description":"\u003cp\u003eIT Cosmetics Bye Bye Under Eye Concealer (Medium Natural) is the #1 waterproof concealer for a brightened, full-coverage look that lasts up to 24 hours. The creamy formula delivers pigment without creasing or cracking, even around delicate under-eye skin. This shade, Medium Natural, balances color around cooler under-eyes and redness on the face, making it a versatile choice for daily use.\u003c\/p\u003e\n\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFull coverage that conceals dark circles, discoloration, redness, and more with a single dot—without settling into fine lines.\u003c\/li\u003e\n  \u003cli\u003eWater-resistant, moisturizing cream texture with a natural finish—designed to stay put all day.\u003c\/li\u003e\n  \u003cli\u003eSkincare-infused makeup: ceramides, peptides, hyaluronic acid, and vitamin E support skin longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat it covers and how it feels\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightens and neutralizes dark areas while smoothing the appearance of pores and texture.\u003c\/li\u003e\n  \u003cli\u003eCrease-resistant formula helps maintain a refreshed look across the eye contour.\u003c\/li\u003e\n  \u003cli\u003eOil- and fragrance-free options are available within IT Cosmetics’ line; patch-testing is advised if sensitive.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it wears and uses\u003c\/h3\u003e\n\u003cp\u003eThe high-pigment cream offers long-lasting color that can be worn alone as a light foundation or layered under other makeup for targeted coverage. A pinhead-size amount is all that’s needed, warmed between fingers for seamless blending.\u003c\/p\u003e\n\u003cp\u003ePair it with IT Cosmetics’ Heavenly Luxe Dual Airbrush Retractable Concealer Brush for quick touchups on the go.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eDot a tiny amount where coverage is needed.\u003c\/li\u003e\n  \u003cli\u003eWarm the product with fingertips until it feels creamy.\u003c\/li\u003e\n  \u003cli\u003eBlend with patting motions for a natural, even finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eIdeal for days when you want a brightened, even tone without heavy makeup. The Medium Natural shade is designed to complement a range of cool-to-neutral skin tones.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer water-resistant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is designed for water resistance and long wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply for best coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dab a small amount, warm, and blend for crease-proof, buildable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":56242972524876,"sku":"B07GWF6HZH","price":42.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/it-cosmetics-bye-bye-under-eye-concealer-medium-natural-bottle.jpg?v=1765810039","url":"https:\/\/belvera.co.uk\/products\/it-cosmetics-bye-bye-under-eye-concealer-medium-natural-water-resistant-full-coverage-24h-wear","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}