{"product_id":"it-cosmetics-confidence-in-a-serum-lip-gloss-8hr-hydration-high-shine-self-assured-clear-shimmer","title":"IT Cosmetics Confidence in a Serum Lip Gloss – 8HR Hydration, High Shine (Self-Assured Clear Shimmer)","description":"\u003ch2\u003eOne swipe, multi-benefit lip care\u003c\/h2\u003e\n\u003cp\u003eMeet IT Cosmetics Confidence in a Serum Lip Gloss, a smart fusion of lip gloss and serum-like care. It delivers sheer color with a high-shine finish and a non-sticky feel, designed to support your daily routine with moisture and radiance in a single swipe.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it work\u003c\/h3\u003e\n\u003cp\u003eThe formula relies on a hydration-forward base that centers around skin-friendly actives. Hyaluronic acid helps attract and lock in moisture, a tri-peptide promotes smoother-feeling lips, and vitamin E supports the lip area. Ceramide is included to help support the skin barrier, while the gloss-free of parabens and mineral oil design makes it suitable for dry or sensitive lips. The lightweight texture makes layering with other products effortless, so you can tailor your look as the day evolves.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 8 hours of hydration, based on consumer feedback\u003c\/li\u003e\n  \u003cli\u003eHigh-shine, sheer pigment that feels lightweight on lips\u003c\/li\u003e\n  \u003cli\u003eNon-sticky texture ideal for layering over lipstick or lip products\u003c\/li\u003e\n  \u003cli\u003eParaben-free and mineral oil-free formulation for sensitive lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade lineup and finish\u003c\/h3\u003e\n\u003cp\u003eChoose from three universally flattering sheer shades designed to complement a wide range of skintones: Self-Assured (Clear Shimmer), Self-Worth (Soft Pink Beige), and Self-Determined (Soft Cool Mauve). Each shade offers a gentle tint with a luminous finish crafted for everyday confidence rather than heavy color.\u003c\/p\u003e\n\u003ch3\u003eReal-world use\u003c\/h3\u003e\n\u003cp\u003eIn a consumer study, participants noted instant conditioning and all-day smoothness, suggesting the gloss can refresh your lips from morning to evening without a heavy, sticky feel. The combination of hydrating actives and a conditioning finish makes it a versatile addition to many makeup routines.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply with the petal applicator for precise, even coverage\u003c\/li\u003e\n  \u003cli\u003eLayer over your favorite lip color to boost shine and moisture\u003c\/li\u003e\n  \u003cli\u003eWear alone for a radiant, sheer glow or pair with mascara for a minimal routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy it could fit your routine\u003c\/h3\u003e\n\u003cp\u003eIf you want a lip product that blends color and care, this gloss offers a hydration-forward experience without heaviness. It’s designed for dry or sensitive lips and can be incorporated into fast-moving mornings or longer-day wear with comfort and shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes IT Cosmetics Confidence in a Serum Lip Gloss hydrating and comfortable?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It uses a hydration-forward base with hyaluronic acid, ceramide, and vitamin E to deliver moisture and a smooth, non-sticky feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which shades are available for IT Cosmetics Confidence in a Serum Lip Gloss?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Three sheer shades: Self-Assured (Clear Shimmer), Self-Worth (Soft Pink Beige), and Self-Determined (Soft Cool Mauve).\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":56239352021324,"sku":"B0CB95J75G","price":38.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/it-cosmetics-confidence-in-a-serum-lip-gloss-petal-applicator_5c93cf77-f20f-41eb-a57f-362f0c4353f0.jpg?v=1765789549","url":"https:\/\/belvera.co.uk\/products\/it-cosmetics-confidence-in-a-serum-lip-gloss-8hr-hydration-high-shine-self-assured-clear-shimmer","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}