{"product_id":"it-cosmetics-superhero-no-tug-waterproof-eyeshadow-stick-epic-amethyst-with-lavender-pearl-longwear-built-in-primer","title":"IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick – Epic Amethyst with Lavender Pearl | Longwear, Built-In Primer","description":"\u003ch2\u003eMeet a long-wear shadow with built-in primer\u003c\/h2\u003e\n\u003cp\u003eIntroducing IT Cosmetics Superhero No-Tug Waterproof Shadow Sticks in the rich shade Epic Amethyst with a delicate Lavender Pearl finish. This cream shadow stick blends like a dream, delivering color that stays true from morning to night while keeping eyelids comfy. Designed to be gentle on sensitive eyes, it pairs a waterproof formula with a built-in primer for a creaseless look that won’t settle into eyelid folds.\u003c\/p\u003e\n\u003cp\u003eWhat makes this shadow stick stand out goes beyond color. The product features No-Tug Technology for a smooth, glide-on application that minimizes pulling on the delicate eye area. It’s crafted with lid-friendly ingredients like a tri-peptide complex, hydrolyzed collagen, and caffeine to support a refreshed appearance and comfortable wear over time. This combination aims to give you a polished lid that looks awake and vibrant, whether you’re tackling a busy day or a special evening out.\u003c\/p\u003e\n\u003ch3\u003eWhy you might reach for it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAll-day, creaseless wear thanks to a built-in primer that works with the waterproof formula.\u003c\/li\u003e\n  \u003cli\u003eA smooth, effortless glide with No-Tug Technology that’s friendly to sensitive lids.\u003c\/li\u003e\n  \u003cli\u003eColor that builds—from a soft wash to a bolder pop—without stiffness or flaking.\u003c\/li\u003e\n  \u003cli\u003eFormulated with lid-loving ingredients like a tri-peptide complex, hydrolyzed collagen, and caffeine to support comfort and a refreshed look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColor-wise, Epic Amethyst offers a bold, jewel-toned base, while Lavender Pearl adds a luminous, iridescent touch. The result is a versatile duo that can anchor a minimalist daytime look or complement a more dramatic evening style.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe the Shadow Stick onto the lids and blend with fingertips or a brush for seamless color.\u003c\/li\u003e\n  \u003cli\u003eLayer with other IT Cosmetics eye products, such as gel liners or mascara, to complete a taken-on-the-town look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIdeal for quick routines, travel, or when you want a reliable, low-maintenance eye style. While results vary by user, many find this formula convenient for on-the-go touchups and long-wearing color that stays put through daily activities.\u003c\/p\u003e\n\u003ch3\u003eWhat’s inside and who it suits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOne-step eyeshadow stick with a built-in primer for creaseless performance.\u003c\/li\u003e\n  \u003cli\u003eSuitable for sensitive eyes and lids that lean oily or prone to creasing.\u003c\/li\u003e\n  \u003cli\u003eAvailable in 12 buildable pearl and matte shades, including Epic Amethyst with Lavender Pearl accents.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re updating your workday makeup or prepping for a night out, this shadow stick offers a flexible, creamy texture that dries to a durable finish. It’s not a guarantee of specific results for every wearer, but it’s designed to be a dependable option for those seeking color with an effortless, comfortable feel.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is IT Cosmetics Superhero No-Tug Waterproof Shadow Stick truly waterproof and long-wearing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—the formula is designed for waterproof wear with a built-in primer to help keep color creaseless.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it features No-Tug technology and lid-friendly ingredients for comfortable use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":56235463606604,"sku":"B08YBX6WXG","price":37.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/it-cosmetics-superhero-shadow-stick-epic-amethyst-swatch.jpg?v=1765746473","url":"https:\/\/belvera.co.uk\/products\/it-cosmetics-superhero-no-tug-waterproof-eyeshadow-stick-epic-amethyst-with-lavender-pearl-longwear-built-in-primer","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}