{"product_id":"it-cosmetics-superhero-no-tug-waterproof-shadow-stick-in-fearless-umber-built-in-primer-long-wear-matte-brown","title":"IT Cosmetics Superhero No-Tug Waterproof Shadow Stick in Fearless Umber | Built-In Primer, Long-Wear Matte Brown","description":"\u003ch2\u003eMeet IT Cosmetics Superhero No-Tug Waterproof Shadow Stick in Fearless Umber\u003c\/h2\u003e\n\u003cp\u003eDiscover an easy-to-use cream shadow that delivers rich color with a built-in primer for a creaseless finish. Fearless Umber is a deep, matte brown designed to complement a wide range of skin tones and eye colors. With a compact 0.05 oz size, it travels well and offers an approachable way to create both quick everyday looks and more defined eye statements.\u003c\/p\u003e\n\u003ch3\u003eWhy you might love it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAll-day wear without creasing, thanks to a waterproof formula that remains comfortable from morning to night.\u003c\/li\u003e\n  \u003cli\u003eNo-Tug Technology and a super-smooth glide that makes application easy on delicate lids.\u003c\/li\u003e\n  \u003cli\u003eBuilt-in primer helps the shadow stay put and reduces the need for multiple steps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eLid-friendly ingredients you can feel good about\u003c\/h3\u003e\n\u003cp\u003eThis shadow stick features a tri-peptide complex, hydrolyzed collagen, and caffeine. While these ingredients are chosen to enhance comfort and a refreshed look, they are not medical claims. The formula is also described as suitable for sensitive eyes or oily lids, offering a familiar, dependable feel during wear.\u003c\/p\u003e\n\u003ch3\u003eHow to use for different looks\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe onto the lid and blend with a fingertip or brush for a soft, diffused finish.\u003c\/li\u003e\n  \u003cli\u003eLayer for more intensity or use as a base under powder shadows to extend wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eIn everyday routines, Fearless Umber provides a warm, practical shade that pairs nicely with neutrals and liners. For evenings, a quick sweep adds depth without heaviness. The no-fuss format makes touch-ups on the go simple, too.\u003c\/p\u003e\n\u003cp\u003eOverall, this shadow stick combines ease of use, a built-in primer, and a waterproof claim to support a polished eye look from desk to dinner. Consider it a versatile option for shoppers seeking reliable color with a comfortable, crease-resistant finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes IT Cosmetics Superhero No-Tug Waterproof Shadow Stick different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No-Tug Technology with a built-in primer and a waterproof formula for creaseless, long-wearing color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this suitable for sensitive eyes or oily lids?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed for lid-friendly comfort and blendability, with a formula that helps reduce tugging and supports all-day wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":56240898605388,"sku":"B08YC6Z985","price":37.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/it-cosmetics-superhero-no-tug-waterproof-shadow-stick-fearless-umber-close-up.jpg?v=1765799888","url":"https:\/\/belvera.co.uk\/products\/it-cosmetics-superhero-no-tug-waterproof-shadow-stick-in-fearless-umber-built-in-primer-long-wear-matte-brown","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}