{"product_id":"its-a-10-coily-miracle-hydrating-shampoo-deep-moisture-for-coily-hair-10-oz","title":"Its A 10 Coily Miracle Hydrating Shampoo – Deep Moisture for Coily Hair, 10 oz","description":"\u003ch2\u003eDeep moisture that supports curls\u003c\/h2\u003e\n\u003cp\u003eIt's A 10 Coily Miracle Hydrating Shampoo delivers a deeply moisturizing formula that penetrates into delicate coils to help strengthen and seal the cuticle. The result is hair that looks polished and healthy, with a defined, flexible texture that still feels light.\u003c\/p\u003e\n\u003cp\u003eAs you work it through wet hair, a luxurious, creamy lather unfolds, cleansing away buildup while nourishing each strand. The experience is refreshing and indulgent, designed to leave hair bouncy without drying it out.\u003c\/p\u003e\n\u003ch3\u003eWhat it does for your curls\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves product buildup for lighter, more responsive curls\u003c\/li\u003e\n\u003cli\u003eDefrizzes and tames fly-aways for smoother coil definition\u003c\/li\u003e\n\u003cli\u003eHelps reduce split ends by supporting strand integrity\u003c\/li\u003e\n\u003cli\u003eHelps protect from damage caused by daily styling and environmental stress\u003c\/li\u003e\n\u003cli\u003eProvides UV protection to shield color and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy you might notice a difference\u003c\/h3\u003e\n\u003cp\u003ePeople with coils, curls, or textured hair often report hair that feels hydrated, softer, and easier to manage after washing. Because the base is rich yet non-greasy, you may experience a sense of fullness and elasticity without heaviness. With continued use, the cleansing massage can improve detangling and enhance the effectiveness of conditioners and styling products.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrates deeply without weighing hair down\u003c\/li\u003e\n\u003cli\u003eSupports easier detangling and smoother styling\u003c\/li\u003e\n\u003cli\u003eProtects color and adds natural shine with UV safeguards\u003c\/li\u003e\n\u003cli\u003ePromotes healthier-looking ends over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, apply a small amount, and massage into a rich lather from roots to ends. Rinse well, then follow with a hydrating conditioner or mask. For a pampering routine, pair with complementary It’s A 10 products.\u003c\/p\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone with coily, curly, or textured hair who wants more moisture, smoother frizz control, and a polished finish. Suitable for unisex use and daily wash routines, without heavy residue.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes It's A 10 Coily Miracle Hydrating Shampoo good for coily hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A deeply moisturizing formula that nourishes, strengthens, and softens curls without weighing them down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo offer UV protection?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it provides UV protection to help shield hair from sun exposure while cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"It's a 10 Haircare","offers":[{"title":"Default Title","offer_id":56233434513740,"sku":"B09PC5NW45","price":31.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/its-a-10-coily-miracle-hydrating-shampoo-bottle.jpg?v=1765726245","url":"https:\/\/belvera.co.uk\/products\/its-a-10-coily-miracle-hydrating-shampoo-deep-moisture-for-coily-hair-10-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}