{"product_id":"its-a-10-haircare-miracle-shampoo-plus-keratin-10-fl-oz","title":"It's a 10 Haircare Miracle Shampoo Plus Keratin - 10 Fl Oz","description":"\u003cp\u003eHair is most vulnerable when wet, and the right shampoo can do more than cleanse. The It's a 10 Haircare Miracle Shampoo Plus Keratin blends a gentle cleanser with keratin protein to help hair feel stronger and more resilient after every wash. Expect a soothing lather that rinses clean, leaving hair soft, hydrated, and ready for styling.\u003c\/p\u003e\n\u003ch3\u003eWhy this matters for you\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates, sodium chloride and parabens for a gentler cleanse\u003c\/li\u003e\n  \u003cli\u003eKeratin protein infusion to support elasticity and resilience\u003c\/li\u003e\n  \u003cli\u003eA formula that may help reduce breakage with regular use\u003c\/li\u003e\n  \u003cli\u003eColor-safe care to help preserve your shade between salon visits\u003c\/li\u003e\n  \u003cli\u003eSupports elasticity for more flexible, less brittle hair\u003c\/li\u003e\n  \u003cli\u003eProtection from sun damage during outdoor days\u003c\/li\u003e\n  \u003cli\u003eHumidity resistance to keep frizz at bay\u003c\/li\u003e\n  \u003cli\u003eHelps protect from thermal styling wear when heat is used\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to incorporate into your routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage to build a rich lather, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eRepeat if you like a deeper clean, then follow with conditioner for moisture\u003c\/li\u003e\n  \u003cli\u003eUse as part of your regular wash routine to maintain softness and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned for everyday use, this shampoo provides moisture and cleansing in one step, so you can start your day with a refreshed feel and easier styling prospects without promising guaranteed results.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key benefits of this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Keratin proteins help restore elasticity, it's sulfate- and paraben-free for a gentler cleanse, plus color preservation and humidity- and heat-styling protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, designed for regular use, delivering moisture and a clean feel without harsh additives.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"It's a 10 Haircare","offers":[{"title":"Default Title","offer_id":56228595564876,"sku":"B006Z8B5HS","price":24.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/its-a-10-haircare-miracle-shampoo-plus-keratin-bottle-front.jpg?v=1765655210","url":"https:\/\/belvera.co.uk\/products\/its-a-10-haircare-miracle-shampoo-plus-keratin-10-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}