{"product_id":"its-a-10-haircare-miracle-shampoo-plus-keratin-33-8-oz-sulfate-free","title":"It's a 10 Haircare Miracle Shampoo Plus Keratin 33.8 oz - Sulfate Free","description":"\u003ch2\u003eElevate Your Wash Day with Keratin-Infused Care\u003c\/h2\u003e\n\u003cp\u003eWhen hair is wet, it often needs gentler care. It's a 10 Haircare Miracle Shampoo Plus Keratin is designed to cleanse while delivering moisture and keratin proteins to each strand. The sulfate- and paraben-free formula means a lighter touch on your scalp and hair, with fewer harsh residues to weigh hair down.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this shampoo stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free formula that cleanses without stripping hydration.\u003c\/li\u003e\n  \u003cli\u003eKeratin protein infusion helps reinforce the hair's structure for smoother results.\u003c\/li\u003e\n  \u003cli\u003eSun damage protection to help maintain shine between washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn everyday routines, you might notice a rich, creamy lather and a clean rinse that leaves hair feeling supple and prepared for styling. The keratin infusion works to support the hair fiber across the length, contributing to a sense of improved manageability after drying.\u003c\/p\u003e\n\u003ch3\u003eReal-world benefits you might experience\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBetter manageability on wash days and during drying, especially in humid environments.\u003c\/li\u003e\n  \u003cli\u003eMoisture balance without heaviness, thanks to its moisture-delivering formula.\u003c\/li\u003e\n  \u003cli\u003eProtection from sun exposure helps preserve natural shine and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to use: apply to wet hair, massage into scalp and strands, then rinse thoroughly. For best results, follow with your usual conditioner or treatment, focusing on mid-lengths to ends. Consider making this shampoo a regular part of your routine to experience its keratin-boosting cleanse over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's sulfate- and parabens-free, designed to cleanse without stripping moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What can I expect from the keratin infusion?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Keratin proteins may help smooth and reinforce hair fibers while cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"It's a 10 Haircare","offers":[{"title":"Default Title","offer_id":56237220888908,"sku":"B00943D1JQ","price":60.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/its-a-10-haircare-miracle-shampoo-plus-keratin-338-oz-bottle.jpg?v=1765761794","url":"https:\/\/belvera.co.uk\/products\/its-a-10-haircare-miracle-shampoo-plus-keratin-33-8-oz-sulfate-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}