{"product_id":"its-a-10-miracle-shampoo-plus-keratin-10-oz-2-pack-heat-protectant-deep-conditioning","title":"It's A 10 Miracle Shampoo Plus Keratin 10 Oz - 2 Pack | Heat Protectant \u0026 Deep Conditioning","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eMeet It's A 10 Miracle Shampoo Plus Keratin in a convenient 2-pack. Each 10 oz bottle delivers a keratin-enriched cleanse designed for daily use, helping you care for your hair as you wash. The compact duo is ideal for households, travel, or simply keeping a spare on hand for busy mornings. The formula works with your routine, not against it, offering a balanced approach to cleansing that fits into multiple hair care needs.\u003c\/p\u003e\n\u003cp\u003eOne of the standout aspects is a sulfate-free approach that aims to cleanse without leaving hair feeling dry or brittle. The result is a clean, refreshed feeling after rinsing, paired with conditioning that supports texture and manageability. While outcomes can vary, the product focuses on nourishing your strands as you cleanse and preparing them for styling steps to come.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHEAT PROTECTANT:\u003c\/strong\u003e The formula is designed to shield hair from heat styling and daily wear, helping reduce the typical signs of heat-related stress when you style with irons or blow dryers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eINTENSE CONDITIONING WITH KERATIN:\u003c\/strong\u003e Keratin-infused conditioning nourishes the hair shaft, supporting strength and resilience during the vulnerable moments of washing and drying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSULFATE-FREE CLEANSE:\u003c\/strong\u003e A gentle, natural-ingredient cleanse purifies the scalp and strands without leaving hair dry, brittle, or taut after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePREVENT BREAKAGE:\u003c\/strong\u003e By smoothing tangles and easing brushing, this shampoo aims to reduce brushing stress and minimize breakage over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eIdeal for daily washers who want a single product to cleanse, protect, and condition. It’s suitable for routine heat styling, moisture maintenance, and a straightforward grooming cycle that fits into a busy lifestyle.\u003c\/p\u003e\n\n\u003ch2\u003eReal-life use cases\u003c\/h2\u003e\n\u003cp\u003eNo-foam mornings after workouts, quick refreshes between styling sessions, or weekend routines that pair this shampoo with a complementary conditioner. The 2-pack setup supports households or those who like to keep a backup handy for continuity in their daily routine.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair, massaging through the scalp and lengths to create a rich, inviting lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with your favorite conditioner if desired.\u003c\/li\u003e\n\u003cli\u003eUse regularly as part of a heat-styling routine or daily cleansing for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy sulfate-free matters\u003c\/h2\u003e\n\u003cp\u003eThe sulfate-free formulation supports a gentler cleanse that respects the scalp’s natural balance. It aims to leave hair feeling clean and comfortable after washing, without the heavy dry feel some formulas can produce. This approach aligns with a routine focused on everyday manageability and hair health over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes It's A 10 Miracle Shampoo Plus Keratin different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A sulfate-free formula with keratin, designed for daily cleansing with heat-protection and conditioning benefits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is sulfate-free and gentle; test on a small strand first and consider a color-safe routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"It's a 10 Haircare","offers":[{"title":"Default Title","offer_id":56234486104396,"sku":"B077MMYXHQ","price":37.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/its-a-10-miracle-shampoo-plus-keratin-bottle.jpg?v=1765739653","url":"https:\/\/belvera.co.uk\/products\/its-a-10-miracle-shampoo-plus-keratin-10-oz-2-pack-heat-protectant-deep-conditioning","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}