{"product_id":"johnny-b-molding-paste-pliable-hair-clay-3-oz-strong-hold-texture-definition","title":"JOHNNY B. Molding Paste — Pliable Hair Clay, 3 oz | Strong Hold, Texture \u0026 Definition","description":"\u003cdiv\u003e\n  \u003ch2\u003eWhy JOHNNY B. Molding Paste fits an active lifestyle\u003c\/h2\u003e\n  \u003cp\u003eJOHNNY B. Molding Paste is crafted for no-fuss styling, delivering pliability without sacrificing hold. This pliable clay helps you mold texture, emphasize thickness, and achieve a fuller look that moves with you—from errands to workouts to evenings out.\u003c\/p\u003e\n  \u003cp\u003eThe result is a natural, touchable finish with definition that reads as intentional styling rather than effort. It’s designed for daily use on hair that shifts with activity, weather, and style goals, offering room to adjust without stiffness.\u003c\/p\u003e\n  \u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eHold: 7 out of 10, providing a strong, flexible grip that stays with your shape\u003c\/li\u003e\n    \u003cli\u003eShine: 5 out of 10, delivering a balanced, natural-looking finish\u003c\/li\u003e\n    \u003cli\u003eTexture and definition: creates definition and accentuates texture for more dynamic styles\u003c\/li\u003e\n    \u003cli\u003eWashability: water-soluble formula makes it easy to rinse out\u003c\/li\u003e\n    \u003cli\u003eThickness illusion: pliable clay helps hair look thicker and fuller\u003c\/li\u003e\n    \u003cli\u003eHold versatility: described as a heavy hold that remains pliable for touch-ups\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eReal-life styling scenarios\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eMorning routine: quick application in clean, dry hair, then shape with fingers for a natural hold\u003c\/li\u003e\n    \u003cli\u003eActive days: moves with you through workouts or a long day thanks to flexible hold\u003c\/li\u003e\n    \u003cli\u003eGrooming refresh: rework your style without washing, thanks to easy re-combing\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eTo use, rub a small amount between your palms and work through hair until you reach the desired texture. The result is a balanced, defined look that remains touchable throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What benefits does JOHNNY B. Molding Paste offer for styling?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It provides texture, definition, and a flexible but strong hold, with a thicker look and easy washout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for active lifestyles?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's pliable and easy to refresh, with a water-soluble formula for simple removal after workouts.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"JOHNNY B.","offers":[{"title":"Default Title","offer_id":56239601811788,"sku":"B00JDROODA","price":35.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/johnny-b-molding-paste-tube-dispense.jpg?v=1765791694","url":"https:\/\/belvera.co.uk\/products\/johnny-b-molding-paste-pliable-hair-clay-3-oz-strong-hold-texture-definition","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}