{"product_id":"johnny-slicks-formula-49-clay-all-organic-pomade-firm-hold-matte-finish","title":"Johnny Slicks Formula 49 Clay – All Organic Pomade | Firm Hold \u0026 Matte Finish","description":"\u003cp\u003eMeet Johnny Slicks Formula 49 Clay, an all‑organic pomade designed for men who want a firm, matte hold without slick or greasy shine. The clay-based formula blends bentonite clay with beeswax and nourishing oils to shape your look while supporting skin comfort. It’s crafted for versatility and everyday confidence, whether you’re going straight, thick, or curly.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Formula 49 stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFirm hold with a natural matte finish that resists dulling or flaking oiliness.\u003c\/li\u003e\n  \u003cli\u003e100% natural ingredients, including beeswax, coconut oil, purified water, castor oil, bentonite clay, and a body-safe fragrance.\u003c\/li\u003e\n  \u003cli\u003eHydrates dry skin and may help keep scalp irritation at bay thanks to bentonite clay and moisture-rich oils.\u003c\/li\u003e\n  \u003cli\u003eRugged scent profile combining juniper berry, cedarwood, and Cuban tobacco for a confident grooming ritual.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA by Johnny Slicks, a North Carolina–based, veteran-owned brand with US-sourced ingredients.\u003c\/li\u003e\n  \u003cli\u003eAdaptable and versatile across straight, thick, and curly hair, aligning with a variety of styles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use and styling ideas\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRub a small amount between your palms and spread evenly on dry hair.\u003c\/li\u003e\n  \u003cli\u003eStyle with a comb or with your fingers for a strong hold and matte finish.\u003c\/li\u003e\n  \u003cli\u003eStart with less and add more to build desired texture and hold.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned for real‑world grooming, Formula 49 emphasizes a clean, non‑greasy appearance while delivering reliable control. Its organic ingredient list offers nourishment without compromising performance, making it a practical option for daily styling. The scent and texture invite a ritual that feels deliberate and masculine, yet approachable for different hair types and lengths. While it’s not a guarantee of outcomes, many users report a noticeable, healthy‑looking finish and improved manageability over time. This product is proudly made in the USA and reflects Johnny Slicks’ commitment to quality and craft from start to finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Johnny Slicks Formula 49 pomade all-organic?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses 100% natural ingredients like beeswax, coconut oil, and bentonite clay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply Formula 49 for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Rub a small amount between palms on dry hair, then style with a comb or fingers for a strong matte hold.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Johnny Slicks","offers":[{"title":"Default Title","offer_id":56236663275852,"sku":"B09XTHG33W","price":48.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/johnny-slicks-formula-49-pomade-jar.jpg?v=1765757039","url":"https:\/\/belvera.co.uk\/products\/johnny-slicks-formula-49-clay-all-organic-pomade-firm-hold-matte-finish","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}