{"product_id":"joico-colorful-anti-fade-shampoo-conditioner-set-color-care-for-color-treated-hair","title":"Joico Colorful Anti-Fade Shampoo \u0026 Conditioner Set | Color Care for Color-Treated Hair","description":"\u003ch2\u003eJoico Colorful Anti-Fade Shampoo \u0026amp; Conditioner Set\u003c\/h2\u003e\u003cp\u003eElevate your color routine with a duo designed to protect vibrancy while delivering a luxurious wash. Joico Colorful Anti-Fade Shampoo and Conditioner cleanse color-treated hair without harsh ingredients, keeping strands feeling soft, lightweight, and ready for daily life. The result is color-rich hair that looks and feels balanced, with less stiffness and more movement after every shower.\u003c\/p\u003e\u003cp\u003eKey benefits you may notice in everyday use include stronger color retention, gentler cleansing, and easier manageability. The formula focuses on color protection plus lightweight hydration, so you can enjoy bright tones without sacrificing texture or bounce.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColor vibrancy lasts up to 8 weeks, helping you extend between-salon intervals with confidence.\u003c\/li\u003e\n\u003cli\u003eFree of SLS and SLES sulfates to minimize harsh stripping during cleansing.\u003c\/li\u003e\n\u003cli\u003eGently cleanses color-treated hair while preserving essential moisture for a natural feel.\u003c\/li\u003e\n\u003cli\u003eInstant detangling and nourishing action reduces tugging and makes combing easier after washing.\u003c\/li\u003e\n\u003cli\u003eProtects hair and reduces breakage by over 70%, supporting stronger strands over time.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use and how it fits into your routine\u003c\/h3\u003e\u003cp\u003eMassage the shampoo into wet hair until you notice a creamy lather, then rinse. Apply the conditioner from mid-length to ends, leave a moment, and rinse fully. For best detangling, run a wide-tooth comb through damp hair after conditioning.\u003c\/p\u003e\u003cp\u003eReal-life scenarios\u003c\/p\u003e\u003cp\u003eColorful Anti-Fade is ideal for fashion shades, highlighted strands, and everyday color-treated hair that deserves gentle care and lasting brightness. If you want your color to stay true while your hair remains soft and movable, this duo is designed to support that balance.\u003c\/p\u003e\u003cp\u003eTips for optimal results\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse the conditioner after every shampoo to lock in moisture and ease tangles.\u003c\/li\u003e\n\u003cli\u003eRinse with cool water when possible to help seal cuticles and preserve color.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNote: Results can vary based on starting hair health, color history, and routine. This set aims to preserve color while delivering a luxurious cleansing experience.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does color stay vibrant with Joico Colorful Anti-Fade Shampoo \u0026amp; Conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Color vibrancy lasts up to eight weeks with regular use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Are these products sulfate-free and suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is free of SLS\/SLES sulfates and designed for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":56237530874188,"sku":"B00112RH98","price":55.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/joico-colorful-anti-fade-shampoo-bottle.jpg?v=1765771706","url":"https:\/\/belvera.co.uk\/products\/joico-colorful-anti-fade-shampoo-conditioner-set-color-care-for-color-treated-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}