{"product_id":"julep-eyeshadow-101-cream-to-powder-waterproof-shadow-stick-clay-matte","title":"Julep Eyeshadow 101 Cream-to-Powder Waterproof Shadow Stick – Clay Matte","description":"\u003ch2\u003eEffortless Eyeshadow in a Stick\u003c\/h2\u003e\n\u003cp\u003eDiscover the Julep Eyeshadow 101 Cream-to-Powder Waterproof Shadow Stick in Clay Matte—a versatile, all-in-one solution for quick, natural-looking eyes. This shade offers a neutral, natural matte finish that suits a wide range of skin tones and makeup styles, making it a convenient staple for busy mornings or spontaneous weekend plans.\u003c\/p\u003e\n\u003cp\u003eThe texture begins as a smooth, creamy swipe and sets to a soft, crease-proof powder. Expect reliable color that stays vibrant from the moment you apply it until you remove it, with minimal need for touch-ups. The result is a cohesive base that you can build on or wear solo for a refined, everyday look.\u003c\/p\u003e\n\u003ch3\u003eTexture, finish, and wear\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCream-to-powder finish delivers a natural matte aesthetic with easy blending.\u003c\/li\u003e\n\u003cli\u003eCrease-proof and waterproof wear helps color stay put across varied conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInfused with Vitamin C and Vitamin E, the formula offers gentle brightness and hydration for the delicate eyelid area while you wear it—supporting comfort throughout the day.\u003c\/p\u003e\n\u003ch3\u003eBuilt-in smudger for effortless definition\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNo brushes needed—swipe, blend, and define with the integrated smudger tip.\u003c\/li\u003e\n\u003cli\u003eSoft edges and seamless transitions are achievable in seconds, ideal for quick routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse cases range from quick, polished work looks to subtle enhancement for evenings out. The Clay Matte shade provides a balanced base that reads natural, making it easy to layer with other shades or liners without competing tones.\u003c\/p\u003e\n\u003ch3\u003eVersatility and everyday practicality\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOne-and-done makeup that reduces clutter and speeds up routines.\u003c\/li\u003e\n\u003cli\u003eWaterproof, long-wearing color that maintains its integrity from desk to dinner, rain or shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePackaging emphasizes user-friendly design and travel readiness, while the vibrant, natural color remains true as you wear it. The combination of nourishment and smart formulation supports a comfortable, everyday experience without claiming guarantees—simply presenting the possibilities the product offers.\u003c\/p\u003e\n\u003ch3\u003eShade and usage tips\u003c\/h3\u003e\n\u003cp\u003eClay Matte is a versatile neutral that pairs well with browns, taupes, and deeper liners. It suits cool and warm undertones and can be worn sheer for a light wash or built up for more definition.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003ePrep lids with a gentle cleanse or primer for best adherence.\u003c\/li\u003e\n\u003cli\u003eSwipe across the lid and along the lash line for immediate color.\u003c\/li\u003e\n\u003cli\u003eUse the built-in smudger to blend and soften edges for a natural finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Julep Eyeshadow 101 Clay Matte waterproof and long-lasting?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its waterproof, cream-to-powder formula is designed to stay vibrant and crease-free from morning to night.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need brushes for application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The product has a built-in smudger for quick swiping, blending, and definition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Julep","offers":[{"title":"Default Title","offer_id":56228095426892,"sku":"B08FHPKSLZ","price":30.23,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/julep-eyeshadow-101-clay-matte-tube.jpg?v=1765646375","url":"https:\/\/belvera.co.uk\/products\/julep-eyeshadow-101-cream-to-powder-waterproof-shadow-stick-clay-matte","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}