{"product_id":"julep-its-balm-tint-of-color-lip-balm-rich-plum-hydrating-vitamin-e-core-vegan-cruelty-free","title":"Julep It's Balm Tint of Color Lip Balm - Rich Plum | Hydrating Vitamin E Core | Vegan \u0026 Cruelty-Free","description":"\u003ch2\u003eMeet Julep It's Balm Tint of Color Lip Balm in Rich Plum\u003c\/h2\u003e\n\u003cp\u003eJulep blends a nourishing lip balm with vivid color in one easy-to-use stick. The Rich Plum shade delivers a soft purple mauve with a natural gloss that catches the light as you speak, providing a polished look without heaviness. At the heart of the formula lies a Vitamin E core, paired with Sunflower Butter and finely milled pigments, designed to hydrate while lending color that feels smooth and comfortable from morning to night.\u003c\/p\u003e\n\n\u003ch3\u003eBuildable color with nourishing care\u003c\/h3\u003e\n\u003cp\u003eThis 2-in-1 lip balm and lip crayon offers full-coverage color that can be built up for richer depth or worn sheer for everyday freshness. The twist-up design makes application quick and portable, and the finish is a healthy-gloss look that reads modern and natural.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVitamin E core works to moisturize lips during wear and helps protect color from rough, drying conditions.\u003c\/li\u003e\n  \u003cli\u003eSunflower Butter provides antioxidant-rich hydration and omega-6 fatty acids for lasting softness.\u003c\/li\u003e\n  \u003cli\u003eExtra-finely milled pigments ensure a smooth, even color payoff with minimal digging or drag.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFinish, shade, and everyday versatility\u003c\/h3\u003e\n\u003cp\u003eThe Rich Plum tone is designed to pair with neutrals, pinks, and berry hues, making it a versatile option for work, weekend brunch, or date nights. The gloss-infused finish adds shine without heaviness, so lips stay looking natural and contemporary in varying lighting conditions.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNatural gloss finish that flatters a wide range of skin tones.\u003c\/li\u003e\n  \u003cli\u003eFull coverage that remains comfortable and non-sticky through hours of wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use and who it suits\u003c\/h3\u003e\n\u003cp\u003eDesigned for on-the-go application, simply twist up the balm, glide across lips, and layer for more intensity. It’s a practical choice for daily routines, travel, or quick touch-ups between activities, with a look that works from desk to dinner.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGreat for makeup enthusiasts seeking a low-effort, high-impact lip look.\u003c\/li\u003e\n  \u003cli\u003eIdeal for travelers and busy days when you want color with hydration in a single product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eVegan and cruelty-free by design\u003c\/h3\u003e\n\u003cp\u003eJulep emphasizes ethical beauty with a vegan, cruelty-free approach, so you can enjoy a color-rich lip product with a clear conscience while appreciating the thoughtful blend of ingredients and responsible sourcing.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Julep It's Balm Tint Rich Plum different from traditional lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It's a 2-in-1 lip balm and buildable color lip crayon with a Vitamin E core and sunflower butter for hydration and color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The balm is vegan and cruelty-free, with no animal-derived ingredients and no animal testing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Julep","offers":[{"title":"Default Title","offer_id":56231790215500,"sku":"B0CNH8HFQV","price":22.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/julep-its-balm-tint-rich-plum-twist-up-application.jpg?v=1765712985","url":"https:\/\/belvera.co.uk\/products\/julep-its-balm-tint-of-color-lip-balm-rich-plum-hydrating-vitamin-e-core-vegan-cruelty-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}