{"product_id":"kerastase-blond-absolu-bain-ultra-violet-shampoo-neutralizes-brass-restores-shine-softness","title":"KÉRASTASE Blond Absolu Bain Ultra-Violet Shampoo – Neutralizes Brass, Restores Shine \u0026 Softness","description":"\u003ch2\u003eElevate your blonde care with KÉRASTASE Blond Absolu Bain Ultra-Violet\u003c\/h2\u003e\n\u003cp\u003eMeet the KÉRASTASE Blond Absolu Bain Ultra-Violet Shampoo, a purple shampoo designed for blondes, ash tones, gray hair, and other cool-toned looks. Its blue and violet pigments work to cancel out warm undertones, helping you maintain a cooler hue between salon visits. The formula targets everyday oxidation and environmental pollutants, delivering a refreshed feel and a luminous finish.\u003c\/p\u003e\n\u003cp\u003eIn real life, you may notice a cooler, more balanced tone after a single wash, with hair that feels velvety and smooth. Regular use can help preserve the cool-blonde look you love, while supporting softness and shine even in processed hair. The lightweight formula rinses clean and leaves strands feeling nourished rather than weighed down.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAnti-brass action with color-depositing blue and violet pigments to neutralize yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eHylauronic-acid-enriched formula to improve softness and manageability\u003c\/li\u003e\n\u003cli\u003eProtection from daily oxidation and pollution that helps maintain color and shine\u003c\/li\u003e\n\u003cli\u003ePart of a Blonde Absolu regimen designed for weekly use and to be alternated with Bain Lumière\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor everyday routines, this shampoo complements your existing blond-care ritual by delivering a balanced tone and a smoother texture, helping you style with less effort and more confidence.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Blond Absolu unique\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eColor-depositing pigments actively counteract brass and yellow undertones\u003c\/li\u003e\n\u003cli\u003eHydration-focused ingredients support softness and luminosity\u003c\/li\u003e\n\u003cli\u003eIntegrated protection against environmental factors helps maintain vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn practice, many users appreciate how the product supports a cooler hue, while keeping hair feeling airy, light, and easy to manage between salon visits. It pairs well with Cicaflash conditioner for a complete routine.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair, distribute evenly, lather, and leave for 2–5 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, then follow with Cicaflash conditioner\u003c\/li\u003e\n\u003cli\u003eAlternate with Bain Lumière for a comprehensive Blonde Absolu regimen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Blond Absolu line is designed to hydrate blondes from within, illuminate tones, and keep cool hues looking fresh. This shampoo supports a balanced look from ash-blonde to silver-gray, pairing with other products in the range to help your hair feel soft, resilient, and vibrant under everyday lighting.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is KÉRASTASE Blond Absolu Bain Ultra-Violet Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It neutralizes brassy and yellow undertones in blonde or gray hair using blue and violet pigments while boosting softness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair, leave 2–5 minutes, rinse, and alternate weekly with Bain Lumière; follow with Cicaflash conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":56237792919884,"sku":"B07KQQR78J","price":58.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kerastase-blond-absolu-bain-ultra-violet-shampoo-bottle.jpg?v=1765779044","url":"https:\/\/belvera.co.uk\/products\/kerastase-blond-absolu-bain-ultra-violet-shampoo-neutralizes-brass-restores-shine-softness","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}