{"product_id":"kerastase-genesis-hair-serum-daily-strengthening-treatment-1-fl-oz-silicone-free-anti-breakage","title":"KÉRASTASE Genesis Hair Serum - Daily Strengthening Treatment, 1 fl oz, Silicone-Free Anti-Breakage","description":"\u003cp\u003e\u003cstrong\u003eKérastase Genesis Hair Serum is a lightweight, silicone-free daily treatment formulated with ginger, caffeine and arginine to strengthen weak hair and reduce breakage from brushing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis targeted serum works at the scalp and hair fiber to reinforce strands, improve resistance and leave hair feeling nourished without residue. Designed for normal to dry, weakened hair, the formula can be applied to specific areas of reduced density and used alongside the rest of the Genesis collection for a fuller, healthier-looking finish. It’s intended for daily use over a course of weeks to support stronger hair when styled and detangled.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum reduce hair breakage during brushing?\u003c\/h3\u003e\n\n\u003cp\u003eThe serum combines ingredients that help reinforce the hair fiber and support scalp circulation so strands are less prone to snapping when combed. Its lightweight texture coats and fortifies without weighing hair down, making detangling smoother and gentler.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGinger extract and caffeine to help increase resistance in fragile hair.\u003c\/li\u003e\n  \u003cli\u003eArginine supports microcirculation near roots to help hair appear stronger.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy, silicone-free finish that prevents residue buildup on strands.\u003c\/li\u003e\n  \u003cli\u003eClinically observed reduction in breakage during brushing for most users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply the Genesis Hair Serum for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply the serum on dry or towel-dried hair, dividing the scalp into sections and using four doses per application. Massage it gently to distribute the formula and leave it in; do not rinse so active ingredients can keep working between washes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse morning or evening, consistently for at least six weeks to assess visible improvement.\u003c\/li\u003e\n  \u003cli\u003eTarget areas with lower density or where breakage is most visible.\u003c\/li\u003e\n  \u003cli\u003eFollow with Genesis shampoo, conditioner and thermal defense primer for a complete routine.\u003c\/li\u003e\n  \u003cli\u003eDo not rinse after application — allow absorption into scalp and fibers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this serum weigh down my hair or leave a sticky finish?\u003c\/h3\u003e\n\n\u003cp\u003eNo — the formula is intentionally lightweight and silicone-free, so it reinforces strands without creating buildup or heaviness. Users typically notice strengthened hair and easier styling without a coated or oily feel.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesigned for normal to dry weakened hair types needing reinforcement.\u003c\/li\u003e\n  \u003cli\u003eAbsorbs quickly to preserve natural movement and texture.\u003c\/li\u003e\n  \u003cli\u003eCompatible with styling products and thermal tools when paired with the collection’s heat defense primer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this serum fit into a daily hair routine?\u003c\/h3\u003e\n\n\u003cp\u003eThis serum is made to be a simple add-on to your morning or evening regimen: apply, massage, and style as usual. Combining it with the rest of the Genesis line amplifies nourishing and anti-breakage benefits for a comprehensive plan to support hair resilience.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse after cleansing with Bain Nutri-Fortifiant shampoo and conditioning as needed.\u003c\/li\u003e\n  \u003cli\u003eApply before styling to strengthen hair that will be exposed to brushing and heat.\u003c\/li\u003e\n  \u003cli\u003eContinue daily use for several weeks for cumulative improvements in breakage reduction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The Kérastase Genesis Hair Serum suits people with weakened, brittle hair who want a non-greasy, targeted solution to reduce breakage from brushing. Ideal for those seeking a daily, easy-to-use treatment that focuses on scalp-to-tip reinforcement and works well in tandem with the Genesis shampoo, conditioner and thermal defense products. If you’re looking to support strand resilience while preserving natural movement and texture, this serum is formulated to be part of that routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Kérastase Genesis Hair Serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once daily, morning or evening, applying four doses section by section for at least six weeks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this serum with other styling products?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the lightweight, silicone-free formula layers well with styling products and works with thermal protection.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":57794367324492,"sku":"B0G3D8F18H","price":45.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kerastase-genesis-serum-front-packaging.jpg?v=1781480722","url":"https:\/\/belvera.co.uk\/products\/kerastase-genesis-hair-serum-daily-strengthening-treatment-1-fl-oz-silicone-free-anti-breakage","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}