{"product_id":"kerastase-genesis-hydra-fortifiant-shampoo-anti-breakage-hydration-silicone-free","title":"KÉRASTASE Genesis Hydra-Fortifiant Shampoo – Anti-Breakage, Hydration, Silicone-Free","description":"\u003ch2\u003eDaily strength and gentle cleansing for hair prone to breakage\u003c\/h2\u003e\n\u003cp\u003eThe KÉRASTASE Genesis Hydra-Fortifiant Shampoo offers a daily clean focused on fragile, easily-brushing hair. Formulated with Ginger Root and Native Edelweiss cells, it provides a refreshing cleanse while supporting strands that feel more resilient after each wash. This silicone-free formula aims to balance scalp comfort with hydrated, manageable hair, making it a thoughtful addition to a routine built around protection and care rather than harsh cleansing.\u003c\/p\u003e\n\u003ch3\u003eWhat you may notice over time\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGently cleanses without stripping, helping maintain a comfortable scalp and soft, smooth hair.\u003c\/li\u003e\n  \u003cli\u003eHelps address breakage concerns from brushing and heat exposure, supporting healthier-feeling lengths.\u003c\/li\u003e\n  \u003cli\u003ePrevents oil buildup on the scalp, making it a potential fit for normal, oily, and combination hair.\u003c\/li\u003e\n  \u003cli\u003eNourishes and detangles, making combing easier and reducing friction during styling.\u003c\/li\u003e\n  \u003cli\u003eLightweight hydration that can suit thin or fine hair while avoiding heaviness; follow with Genesis conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage and routine integration\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHow to use: apply to wet hair, lather, rinse, and repeat for thorough cleansing.\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes; follow with Genesis conditioner to seal in moisture and support the system’s overall care.\u003c\/li\u003e\n  \u003cli\u003eFor a complete daily routine, consider pairing shampoo with the Genesis conditioner and serum to maximize smoothing and strengthening benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eDesigned for normal, oily, or combination hair that is prone to thinning or breakage from brushing. It’s suitable for daily use and integrates well with the Genesis care family, providing a lightweight, silicone-free option for ongoing upkeep.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types can benefit from Kerastase Genesis Hydra-Fortifiant Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for weak, damaged, thin, or oily hair prone to breakage; pairs with Genesis conditioner and serum for a complete routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair, lather, rinse, and repeat. Follow with Genesis conditioner and serum as part of your daily care.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":56238177616204,"sku":"B0BS56C3G3","price":58.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kerastase-genesis-hydra-fortifiant-shampoo-bottle.jpg?v=1765782447","url":"https:\/\/belvera.co.uk\/products\/kerastase-genesis-hydra-fortifiant-shampoo-anti-breakage-hydration-silicone-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}