{"product_id":"kerastase-genesis-hydra-fortifiant-shampoo-refill-16-9-fl-oz-strengthening-silicone-free-hydration","title":"KÉRASTASE Genesis Hydra-Fortifiant Shampoo Refill 16.9 fl oz — Strengthening, Silicone-Free Hydration","description":"\u003cp\u003e\u003cstrong\u003eKérastase Genesis Hydra-Fortifiant is a lightweight, silicone-free refill shampoo designed to gently cleanse and strengthen weak, breakage-prone hair while restoring hydration from root to tip.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with Edelweiss native cells and ginger root, this refill-sized Bain Hydra-Fortifiant removes impurities and excess oil without stripping moisture. The sulfate-free, silicone-free blend targets fragile lengths and scalp oiliness, creating smoother, more resilient strands with a plumper, soft finish. It’s intended as part of the Kérastase Genesis regimen to reduce mechanical damage and to support hair that is prone to falling due to breakage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce breakage without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula combines botanical active ingredients and gentle surfactants that lift dirt while preserving the hair’s natural moisture balance. Instead of heavy silicones, it uses strengthening molecules to reinforce fiber structure, helping hair resist stress from brushing and styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eKey actives: Edelweiss native cells and ginger root to strengthen cortex and calm the scalp.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free texture leaves fine or oily hair airy and non-greasy.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse without aggressive stripping.\u003c\/li\u003e\n  \u003cli\u003eRefill format reduces packaging waste and offers better value per ounce.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this hydrate hair if I have an oily scalp?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the shampoo balances lightweight hydration with effective cleansing so the scalp feels clean while lengths receive moisture. Hydration is delivered to strands without adding weight at the roots, making it suitable for fine, limp, or oily-prone hair types.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHydrates mid-lengths and ends without leaving residue at the scalp.\u003c\/li\u003e\n  \u003cli\u003ePliable finish improves detangling and reduces friction damage.\u003c\/li\u003e\n  \u003cli\u003eDesigned to work with other Kérastase products for targeted hydration where needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the refill to get best results in my routine?\u003c\/h3\u003e\n\n\u003cp\u003ePour or transfer the refill into a compatible dispenser and apply to wet hair, massaging into scalp and working through lengths. Rinse thoroughly and follow with a Kérastase Genesis conditioner or mask for reinforced protection and easier styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair, lather at the scalp, then distribute to ends.\u003c\/li\u003e\n  \u003cli\u003ePair with a complementary Genesis fortifying conditioner or leave-in serum.\u003c\/li\u003e\n  \u003cli\u003eFor visible improvement, use consistently in place of heavier cleansing products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the product appropriate for chemically treated or color-treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe gentle, non-stripping formula is compatible with color- and chemically-treated hair; it focuses on preserving fiber integrity while cleaning. As always, test compatibility with any salon treatments and follow with professional conditioning products if needed.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eColor-safe surfactants help maintain shade vibrancy when used as directed.\u003c\/li\u003e\n  \u003cli\u003eSupports weakened fibers often created by chemical services.\u003c\/li\u003e\n  \u003cli\u003eRefill format keeps a consistent product supply without mixing formulas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kérastase Genesis Hydra-Fortifiant Refill is aimed at people with weak, breakage-prone hair — especially fine, limp, or oil-prone scalps — who want a lightweight cleansing option that strengthens and hydrates without silicones. It’s also a good pick for anyone seeking salon-grade care in a refill to reduce plastic waste and maintain the full Genesis strengthening routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, non-stripping formula is compatible with color-treated hair and helps maintain fiber integrity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Genesis Hydra-Fortifiant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular shampoo; for best results, include it in every wash and follow with a Kérastase conditioner or mask.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":57794273476940,"sku":"B09YH2F5HN","price":74.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kerastase-genesis-hydra-fortifiant-front-packaging.jpg?v=1781477965","url":"https:\/\/belvera.co.uk\/products\/kerastase-genesis-hydra-fortifiant-shampoo-refill-16-9-fl-oz-strengthening-silicone-free-hydration","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}