{"product_id":"kerastase-genesis-hydra-fortifiant-strengthening-shampoo-16-9-fl-oz-silicone-free-anti-breakage","title":"KÉRASTASE Genesis Hydra-Fortifiant Strengthening Shampoo 16.9 fl oz — Silicone-Free, Anti-Breakage","description":"\u003cb\u003eKÉRASTASE Genesis Hydra-Fortifiant is a silicone-free strengthening shampoo designed to gently cleanse weakened, breakage-prone hair while improving hydration and resilience.\u003c\/b\u003e\n\n\u003cp\u003eThis salon-grade Bain Hydra-Fortifiant formula targets fragile hair that is prone to snap and fallout from daily styling or mechanical stress. Enriched with Ginger Root, Native Edelweiss Cells and Edelweiss Flower, it works to purify the scalp and reinforce the hair fiber without silicones, leaving strands cleaner, more manageable and better prepared for follow-up care.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo strengthen hair without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, silicone-free formulation focuses on reinforcing the hair fiber and preserving natural collagen while removing impurities that weaken roots. It cleanses effectively without coating strands, so hair gains structure rather than temporary surface smoothness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGinger Root helps stimulate a healthier scalp environment.\u003c\/li\u003e\n  \u003cli\u003eNative Edelweiss Cells protect and support the hair fiber integrity.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free base keeps fine and combination hair from feeling heavy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it reduce breakage and how quickly can I expect results?\u003c\/h3\u003e\n\u003cp\u003eRegular use improves hair manageability and reduces visible breakage over multiple washes by strengthening the fiber and removing buildup. Immediate effects include cleaner, softer hair; cumulative reduction in snapped ends and breakage appears with continued use as the fiber becomes more resilient.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle daily cleansing prevents scalp impurities from weakening hair.\u003c\/li\u003e\n  \u003cli\u003eRepeated application reinforces fiber and reduces mechanical breakage.\u003c\/li\u003e\n  \u003cli\u003eBest paired with complementary KÉRASTASE Genesis treatments for faster improvement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best performance?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet, towel-dried hair, massage to emulsify, then rinse; a second repeat wash enhances cleansing and fortification. Follow with a strengthening conditioner or leave-in treatment from the Genesis line for targeted reinforcement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on fine, normal or combination hair types prone to breakage.\u003c\/li\u003e\n  \u003cli\u003eMassage scalp gently to lift impurities and improve contact with active ingredients.\u003c\/li\u003e\n  \u003cli\u003eRepeat wash for deeper purification and fiber reinforcement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this an eco-friendly option and what about the packaging?\u003c\/h3\u003e\n\u003cp\u003eThe 16.9 fl oz bottle is refillable, supporting reduced plastic waste and longer product life. The formula avoids silicones, aligning with many shoppers' preference for cleaner formulations and responsible packaging choices.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRefillable bottle design reduces single-use plastic consumption.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formula appeals to cleaner-beauty routines.\u003c\/li\u003e\n  \u003cli\u003eConcentrated performance means smaller quantities needed per wash.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Genesis Hydra-Fortifiant shampoo is ideal for anyone with weakened, breakage-prone hair seeking a gentle, salon-quality cleanser that strengthens fibers and hydrates without silicones. It suits fine to normal or combination hair types and those who prefer refillable, performance-driven haircare that pairs with targeted conditioners and serums for a complete anti-breakage routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1227735 G - Ingredients: Aqua \/ Water \/ Eau • Sodium Laureth Sulphate • Citric Acid • Cocamidopropyl Betaines • Sodium Hydroxides • Propylene Glycol • Sodium Chloride • Sodium Benzoate • Heal GLYCOL • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • GLYCERINE • BENZYL SALICYLATE • COUMARIN • ZINGIBER OFFICINALE ROOT EXTRACT \/ GINGER ROOT EXTRACT • CITRAL • BENZYL ALCOHOL • CITRONELLOL • XYLITYL GLUCOSIDES • ANHYDROXYLITOL • LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT • XYLITOL • XANTHAN GUM • DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETET. ATE • PARFUM \/ FRAGRANCE (F.I.L. N285008\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the silicone-free formula gently cleanses and is compatible with color-treated hair, though use with color-protecting products is recommended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use KÉRASTASE Genesis Hydra-Fortifiant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular shampoo; many users wash every 2–3 days or more often if needed, repeating the wash for best cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":57794279637324,"sku":"B09684XNWL","price":84.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kerastase-genesis-front-packaging.jpg?v=1781478473","url":"https:\/\/belvera.co.uk\/products\/kerastase-genesis-hydra-fortifiant-strengthening-shampoo-16-9-fl-oz-silicone-free-anti-breakage","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}