{"product_id":"kerastase-genesis-strengthening-nutri-fortifiant-shampoo-detangles-hydrates-for-normal-to-dry-hair","title":"Kerastase Genesis Strengthening Nutri-Fortifiant Shampoo – Detangles \u0026 Hydrates for Normal to Dry Hair","description":"\u003ch2\u003eMeet Kerastase Genesis Strengthening Shampoo\u003c\/h2\u003e\n\u003cp\u003eThis fortifying shampoo offers a gentle cleanse that purifies the scalp while delivering targeted moisture to the hair shaft. Built to support normal to dry hair, it leaves strands feeling softer and more resilient after every wash. The sensorial experience combines a refreshing lather with a silky rinse, making your routine feel like a small daily luxury rather than a chore.\u003c\/p\u003e\n\u003cp\u003eRather than a one-size-fits-all solution, this formula addresses common concerns associated with brushing and daily styling. It’s designed to support weakened hair by fortifying strands and improving manageability, so you can style with less effort and more confidence. The result is hair that feels cleaner, smoother, and noticeably easier to detangle as you go about your day.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePrevents risk of hair fall due to breakage from brushing, by strengthening weakened strands.\u003c\/li\u003e\n  \u003cli\u003eFortifying action suited for normal to oily scalp balance, helping hair feel sturdier without heaviness.\u003c\/li\u003e\n  \u003cli\u003eHydrates and detangles, reducing friction during brushing for smoother, more manageable hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow it supports everyday routines\u003c\/h3\u003e\n\u003cp\u003eThe formula gently purifies the scalp, removing impurities that can dull hair, while delivering moisture where it’s most needed. Hair emerges with a lighter feel, improved suppleness, and a healthier-looking shine without compromising softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGently cleanses and purifies the scalp to support hair resilience.\u003c\/li\u003e\n  \u003cli\u003eMoisturizes without weighing hair down for easy styling and natural bounce.\u003c\/li\u003e\n  \u003cli\u003eDetangles during rinse to streamline daily grooming and reduce breakage risk from brushing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for those with normal to dry hair seeking a fortifying daily cleanse. It’s well-suited for anyone dealing with weakened hair prone to breakage from brushing, offering a balanced approach that protects while delivering softness and hydration.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and scalp, massage gently to create a rich lather.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and repeat if needed for a refreshed feel.\u003c\/li\u003e\n  \u003cli\u003eFollow with a Genesis conditioner for detangling and extra moisture, if desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Kerastase Genesis Strengthening Shampoo suitable for weakened hair prone to breakage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to fortify strands and may help reduce breakage from brushing when used regularly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Kerastase Genesis Strengthening Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage onto wet scalp and hair, rinse well, and repeat if needed. Follow with Genesis conditioner for detangling and moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":56237812580684,"sku":"B083JK13DH","price":58.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kerastase-genesis-shampoo-bottle-closeup.jpg?v=1765779302","url":"https:\/\/belvera.co.uk\/products\/kerastase-genesis-strengthening-nutri-fortifiant-shampoo-detangles-hydrates-for-normal-to-dry-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}