{"product_id":"kerastase-genesis-thermique-blow-dry-primer-heat-protectant-for-weak-or-damaged-hair-5-1-fl-oz","title":"Kerastase Genesis Thermique Blow Dry Primer – Heat Protectant for Weak or Damaged Hair | 5.1 Fl Oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eThe Kerastase Genesis Thermique Blow Dry Primer is a fortifying, leave‑in shield designed for hair prone to breakage during heat styling. It preps strands for blow-drying, helps detangle, and delivers a polished, silky finish without weighing hair down. The lightweight formula is sulfate‑free, making it a practical addition to a gentle hair care routine while you style.\u003c\/p\u003e\n\u003ch3\u003eWhy it stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDefense Thermique\u003c\/strong\u003e: A fortifying heat protectant that guards hair during styling, helping reduce split ends and leaving strands shiny and silky.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKey actives\u003c\/strong\u003e: Enriched with ginger root and Edelweiss native cells for ongoing protection against frizz for up to 24 hours, even in humid conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn user and lab-inspired feedback, many notice smoother, conditioned hair and easier detangling after use. The formula supports a more manageable styling experience, particularly on hair that tends to tangle or frizz during heat styling. While results vary, the product is designed to offer protective benefits during blow drying and beyond.\u003c\/p\u003e\n\u003ch3\u003eReal-life use cases\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBefore blow-drying, apply a small amount to lengths to shield against heat and promote a glossy finish.\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair to tame frizz and smooth ends between washes or after styling.\u003c\/li\u003e\n  \u003cli\u003ePair with Genesis Bain Hydra-Fortifiant Shampoo and Fondant Renforcateur Conditioner for a nourished, protected routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOptional benefits reported by users include easier detangling and a calmer, frizz-resistant look in humid climates. The product is sulfate-free, aligning with a gentle care approach while still offering practical protection during heat styling. When combined with the Genesis collection, it supports hair that may fall due to brushing by providing nourishment and defense during styling.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to lengths after washing; do not rinse. Style as usual.\u003c\/li\u003e\n  \u003cli\u003eFor additional smoothing, apply to dry hair to tame frizz and refine ends.\u003c\/li\u003e\n  \u003cli\u003eFollow with Genesis Bain Hydra-Fortifiant Shampoo and Fondant Renforcateur Conditioner for boosted nourishment and protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDetangling becomes easier, reducing tugging during brushing.\u003c\/li\u003e\n  \u003cli\u003eFrizz control improves in humidity for a smoother look and feel.\u003c\/li\u003e\n  \u003cli\u003eHeat styling is supported with a lightweight shield that helps keep strands manageable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: The formula is sulfate-free and designed to fit into a balanced care routine. Some users report up to 99% less hair fall due to breakage from brushing and up to 88% smoother, conditioned hair after use, acknowledging that experiences may vary between individuals.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Kerastase Genesis Thermique for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for hair prone to breakage and frizz; results vary by hair type and routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Genesis Thermique for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a small amount to lengths, do not rinse. Use on damp or dry hair before heat styling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":56237649101132,"sku":"B083JLYQCY","price":63.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kerastase-genesis-thermique-bottle-closeup.jpg?v=1765775962","url":"https:\/\/belvera.co.uk\/products\/kerastase-genesis-thermique-blow-dry-primer-heat-protectant-for-weak-or-damaged-hair-5-1-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}